PPC Marketplace
That Wins the Buy Box and Drives Revenue
Dominate Amazon, Walmart, and other marketplace search results. We optimize your product listings and ad campaigns to maximize visibility and sales.
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Built for results.
Dominate Amazon, Walmart, and other marketplace search results. We optimize your product listings and ad campaigns to maximize visibility and sales.
Amazon and Walmart marketplaces are the fastest-growing e-commerce channels — but competition is fierce and margins are thin. We combine listing optimization, strategic ad placement, and inventory-aware bidding to maximize your product visibility and sales velocity. Our marketplace specialists manage Sponsored Products, Sponsored Brands, and DSP campaigns with a relentless focus on ACoS reduction and total revenue growth.
Your unfair advantage.
We bring the experience, transparency, and relentless focus on results that larger agencies promise but rarely deliver.
20+ Years Experience
Two decades of proven results across every major industry and channel. We've seen what works and what doesn't.
Month-to-Month
No long-term lock-ins. We earn your business every month with transparent results, not contracts.
Dedicated Project Manager
A single point of contact who knows your business inside-out, with biweekly strategy calls.
Data-Driven Results
Every decision backed by analytics, every campaign tracked to revenue. No vanity metrics.
How we deliver.
Audit
Analyze current marketplace presence and opportunities
Optimize
Enhance listings and launch targeted ad campaigns
Scale
Expand reach with advanced targeting strategies
Report
Track performance and optimize for profitability
Client success stories.
The numbers speak.
revenue growth
“Actbold is an exceptional development and SEO company. We've been customers since 2014; they always do the right thing for your business, including handling a global pandemic. E-commerce is not easy to navigate, but Actbold's integrity gives you assurance when many other development teams overpromise and under-deliver or don't deliver at all.”
ML Furs
Owner
Ready to grow?
Let's talk about how ppc marketplace can drive real results for your business.
Marketplaces We Dominate.
We are certified experts across every major retail media network — managing millions in annual marketplace ad spend for brands of every size.
Amazon Ads
The world's largest product search engine. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns across Amazon's entire advertising ecosystem to drive discoverability, market share, and profitability.
- 300M+ active customer accounts
- 63% of product searches start on Amazon
- Full-funnel: Sponsored Products to DSP
- Average 5-8x ROAS for our clients
Walmart Connect
America's #1 retailer with a rapidly growing ad platform. We leverage Walmart's first-party purchase data to target high-intent shoppers across search, display, and in-store — reaching 150M+ weekly customers.
- 150M+ weekly customers
- First-party purchase data targeting
- On-site search and display placements
- Fastest-growing retail media network
Target Roundel
Target's media network combines loyalty data from 100M+ Circle members with premium placements across Target.com, the Target app, and off-site display and social inventory.
- 100M+ Target Circle members
- Closed-loop purchase attribution
- On-site and off-site ad placements
- Loyalty data-powered targeting
Instacart Ads
Reach grocery shoppers at the exact moment of purchase decision. Instacart ads put your CPG and grocery brands in front of high-intent buyers across 80,000+ stores nationwide.
- 80,000+ retail partner stores
- Sponsored product and display formats
- Point-of-purchase targeting
- CPG and grocery brand specialists
Marketplace Advertising Strategy.
Three pillars of marketplace advertising, each optimized to drive visibility, traffic, and conversions at every stage of the shopper journey.
Sponsored Products
Keyword and product-targeted ads that appear in search results and on product detail pages. The foundation of marketplace PPC — driving direct sales with high purchase intent.
- Keyword targeting (exact, phrase, broad)
- Product targeting and ASIN defense
- Auto campaigns for keyword discovery
- Negative keyword optimization
Sponsored Brands
Headline search ads and video placements that showcase your brand story, product portfolio, and custom landing pages — building brand equity while driving sales.
- Custom headline and brand messaging
- Video ads in search results
- Store spotlight and product collection
- Brand store traffic driving
Sponsored Display
Retargeting and audience-based display ads that reach shoppers on and off the marketplace — re-engaging browsers and conquesting competitor traffic.
- Product and audience retargeting
- Competitor product page placements
- Off-marketplace audience extension
- Dynamic product creative
Our Marketplace Approach.
A proven four-step framework that turns marketplace advertising into a predictable, profitable growth engine.
Catalog Optimization
Before spending a dollar on ads, we optimize your product listings for maximum organic and paid performance. Better listings mean higher relevance scores, lower CPCs, and better conversion rates.
- Product title and bullet point optimization
- Backend search term maximization
- A+ Content / Enhanced Brand Content
- Image and video asset optimization
- Category and browse node audits
Campaign Architecture
We build granular, scalable campaign structures that give us precise control over bidding, budgets, and targeting — organized for both performance and easy management.
- Branded vs. non-branded campaign separation
- Tiered campaign structures by priority
- Match type segmentation strategies
- Product grouping by margin and velocity
- Defensive and offensive campaign layers
Bid Management
Our bid optimization combines algorithmic automation with human strategic oversight — adjusting bids by keyword, placement, time of day, and conversion data to maximize profitability.
- Placement-level bid adjustments
- Dayparting and time-based optimization
- ACoS and ROAS target management
- Budget pacing and allocation
- Bid rule automation frameworks
Performance Analytics
Full-funnel reporting that connects ad spend to revenue, market share, and profitability — with actionable insights that drive ongoing optimization and strategic decisions.
- Revenue and ROAS tracking by campaign
- Market share and share of voice monitoring
- New-to-brand customer metrics
- Competitive intelligence reporting
- Monthly strategic business reviews
Why Marketplace PPC Matters.
Retail media is the fastest-growing advertising channel in the world. Marketplace PPC puts your products in front of shoppers with the highest purchase intent — at the exact moment they are ready to buy.
Product Searches Start on Amazon
US Marketplace Sales Annually
YoY Retail Media Growth
Avg Client ROAS
The shift to retail media is accelerating.
Consumers have moved from searching on Google to searching directly on marketplaces. Amazon alone captures 63% of all product searches. Brands that are not investing in marketplace PPC are losing market share to competitors who are.
Retail media ad spend is projected to surpass traditional TV advertising, with Amazon, Walmart, and other retail media networks growing 35%+ year-over-year. The brands that win are the ones that treat marketplace advertising as a core growth channel — not an afterthought.
Retail media is the fastest-growing ad channel globally
Marketplace ad spend growing 35%+ year-over-year
$270B+ in annual US marketplace sales
Shoppers have the highest purchase intent of any channel
