Design that ships.
Systems that scale.

UX (User Experience) is the architectural layer — how the site is organized, how users move through it, what decisions they're being asked to make, where friction lives in their flow. UI (User Interface) is the visual + interaction layer that gives that architecture a face — typography, color, motion, components. UX wrong = users can't find what they need regardless of how pretty it is. UI wrong = the site looks amateur and trust evaporates regardless of how well-architected the flow is. We do both, and we do them in sequence (UX first, UI second) because UI built on a broken UX is decoration on a foundation that won't hold weight.

Depends on the scope. A focused Design Sprint (single deliverable like a checkout redesign or design system audit) is 2 weeks fixed. A full project — comprehensive UX research, complete IA, full UI design, and design system build — typically runs 6-12 weeks for DTC and eCommerce sites in the $2M-$20M revenue range. Enterprise engagements (10K+ SKUs, multi-region) run longer. We scope timelines during discovery, not during the sales call — generic timelines from agencies that haven’t seen your site are sales theater, not project planning.

Either. Most engagements work with the existing brand identity — the visual system is already established, we're optimizing the digital expression of it (typography hierarchy, layout discipline, component consistency, conversion-pattern application). When a rebrand is part of the engagement, we run brand identity work as a separate phase before UX/UI — because UI built on an unresolved brand identity is just delayed redesign work. We can also work alongside an existing brand identity agency where one already exists.

Three layers stacked: (1) usability metrics from user testing — task completion rates, time-on-task, error rates, satisfaction scores — measured pre- and post-redesign; (2) conversion metrics from analytics — add-to-cart rate, checkout completion, form submission, page-level conversion — tracked against the baseline; (3) operational metrics from the design system — component reuse %, design-to-dev handoff time, brand-consistency rate across page types, time-to-ship new pages. We report all three so you see whether the work is improving the user, the conversion number, and the team velocity — not just whether the screens look better.

Both options work. We hand off to your dev team via Figma + Storybook + design tokens (typically using Tokens Studio for code-side parity), with full component documentation and developer handoff specs. Or we extend the engagement into Web Development and ship the build ourselves — particularly useful for full site rebuilds where the design and development phases need tight integration. Or we do hybrid: we design + build the foundational design system and core templates, then hand specific page builds off to your dev team using the system we built.