/paid media
We turn opportunities into success, faster.
We don’t just run ads – we drive outcomes. Every Act Bold campaign is built to spark action, convert faster, and turn momentum into measurable growth.
As seen in
As seen in
Every Touchpoint, One Journey
Highlight core reasons to believe and build emotional connection
- Delivery USP, RTBs, brand promise and mission
- Focus on overarching brand message
Target interested consumers with relevant product copy
and content
- Leverage knowledge about previous behavior
- Marry brand and product message
Focus on driving conversion
- Product focus
- Engage customer with purchase messaging
Paid Media Built to Perform
We design paid campaigns that don’t just get seen… they get real results. From search to social to display, every strategy is built to scale growth.
Our Media Approach
We use data-driven insights, creative execution, and constant testing to maximize your ROI. Every move we make is built to deliver measurable growth for your brand.
We focus on the PnL.
This means that increasing ROAS while reducing wasteful spending is the backbone of our strategy
Precision Targeting & Audience Segmentation
Maximize ROAS with Smart Audience Insights
- Advanced Audience Segmentation: Utilize first-party data, customer match, and in-market audiences to target high-intent users.
- Exclusion Lists: Actively exclude low-performing audiences and existing customers (for acquisition campaigns) to reduce waste.
- RLSA (Remarketing Lists for Search Ads): Prioritize high-value users through tailored bidding for returning visitors
Maximize ROAS with Smart Audience Insights
- Advanced Audience Segmentation: Utilize first-party data, customer match, and in-market audiences to target high-intent users.
- Exclusion Lists: Actively exclude low-performing audiences and existing customers (for acquisition campaigns) to reduce waste.
- RLSA (Remarketing Lists for Search Ads): Prioritize high-value users through tailored bidding for returning visitors
Smart Bidding & Budget Optimization
AI & Manual Powered Bidding for Maximum Efficiency
- Target ROAS Bidding: Automate bids to maximize revenue while maintaining a profitable return on ad spend.
- Dayparting & Geo-Targeting: Focus spending on peak conversion times and high-performing locations.
- Budget Reallocation: Continuously shift ad spend from underperforming campaigns to top-performing ones.
AI & Manual Powered Bidding for Maximum Efficiency
- Target ROAS Bidding: Automate bids to maximize revenue while maintaining a profitable return on ad spend.
- Dayparting & Geo-Targeting: Focus spending on peak conversion times and high-performing locations.
- Budget Reallocation: Continuously shift ad spend from underperforming campaigns to top-performing ones.
Creative Testing & Ad Copy Optimization
Winning Creatives that Drive Higher Conversion
- A/B Testing: Regularly test headlines, descriptions, and assets to identify top-performing combinations
- Dynamic Search Ads (DSA): Capture new queries and automatically deliver relevant messaging
- Ad Extensions: Utilize all available extensions (sitelinks, callouts, images) to increase CTR and reduce CPC
Winning Creatives that Drive Higher Conversion
- A/B Testing: Regularly test headlines, descriptions, and assets to identify top-performing combinations
- Dynamic Search Ads (DSA): Capture new queries and automatically deliver relevant messaging
- Ad Extensions: Utilize all available extensions (sitelinks, callouts, images) to increase CTR and reduce CPC
Intelligent budgeting ensures the most efficient spend
Account revenue
volume increased
volume increased
0 %
Conversion
rate increased
rate increased
0 %
CACs
decreased
decreased
0 %
Implementation of Account
Restructure Results in Total Program Improvement
- Act Bold rebuilt account structure according to company focus areas.
- Total account overhaul, including all ad copy, keywords, audiences, bid strategies.
- Developed testing plan to fine-tune new structure, drive additional revenue.
increase in
overall revenue
overall revenue
0 %
Decrease In
cpa’s
cpa’s
0 %
Increase In
roi
roi
0 %
Integration across all media
touchpoints allowed us to scale
- Restructured media approach from 90% Google to a balanced approaching including Meta,
Pinterest, Display, content placement, etc. without sacrificing end goals. - Instilled a “Test and Learn” framework that pushed for incremental learning.
- Fully integrated with non-paid channels.
By combining data, insights, flawless execution, and intelligent investment, you have the ability to achieve and surpass goals
A strong foundation combined with an intelligent strategy across media facilitates total business growth
