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We turn opportunities into success, faster.

We don’t just run ads – we drive outcomes. Every Act Bold campaign is built to spark action, convert faster, and turn momentum into measurable growth.
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As seen in
As seen in

Every Touchpoint, One Journey

••Top Funnel / AwarenessDelivery USP, RTBs, brand promise and missionFocus on overarching brand message••Mid Funnel / AcquisitionLeverage knowledge about previous behaviorMarry brand and product message••Bottom Funnel / PurchaseProduct focusEngage customer with purchase messagingHighlight core reasons to believe and build emotional connectionTarget interested consumerswith relevant product copyand contentFocus on driving conversion
Highlight core reasons to believe and build emotional connection
Top Funnel / Awareness
  • Delivery USP, RTBs, brand promise and mission
  • Focus on overarching brand message
Target interested consumers with relevant product copy and content
Mid Funnel / Acquisition
  • Leverage knowledge about previous behavior
  • Marry brand and product message
Focus on driving conversion
Bottom Funnel / Purchase
  • Product focus
  • Engage customer with purchase messaging

Paid Media Built to Perform

We design paid campaigns that don’t just get seen… they get real results. From search to social to display, every strategy is built to scale growth.

Our PPC campaign management turnssearches into sales by targeting the rightkeywords and optimizing every clickfor conversion.With expert Facebook, X, Pinterest,TikTok, and Instagram ads management,we create scroll-stopping campaigns thatreach, engage, and convert yourideal audience.ProgrammaticSmarter buying means stronger results.Our programmatic advertising servicesput your brand in front of the rightaudience at the right time.
Design campaigns to create awareness, acquire customers, capture revenue, drive traffic, etc.Align search, social, and all media with business goals.01Rigorous testing & unique design are required to elevate the account and achieve greater success. Ensure bids, budgets, audiences, ad formats are designed and prioritized in accordance with best practices.02Prioritize profit leaders, high converting products / services, focus areas of expansion.Determine copy, product assortment, key messaging during promo and seasonality based on key initiatives.03Daily checks ensure efficient spend, proper tracking, monitoring for anomalies.Put data at the forefront of decision making04

Our Media Approach

We use data-driven insights, creative execution, and constant testing to maximize your ROI. Every move we make is built to deliver measurable growth for your brand.

We focus on the PnL.

This means that increasing ROAS while reducing wasteful spending is the backbone of our strategy
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Precision Targeting & Audience Segmentation

Maximize ROAS with Smart Audience Insights
  • Advanced Audience Segmentation: Utilize first-party data, customer match, and in-market audiences to target high-intent users.
  • Exclusion Lists: Actively exclude low-performing audiences and existing customers (for acquisition campaigns) to reduce waste.
  • RLSA (Remarketing Lists for Search Ads): Prioritize high-value users through tailored bidding for returning visitors
Maximize ROAS with Smart Audience Insights
  • Advanced Audience Segmentation: Utilize first-party data, customer match, and in-market audiences to target high-intent users.
  • Exclusion Lists: Actively exclude low-performing audiences and existing customers (for acquisition campaigns) to reduce waste.
  • RLSA (Remarketing Lists for Search Ads): Prioritize high-value users through tailored bidding for returning visitors

Smart Bidding & Budget Optimization

AI & Manual Powered Bidding for Maximum Efficiency
  • Target ROAS Bidding: Automate bids to maximize revenue while maintaining a profitable return on ad spend.
  • Dayparting & Geo-Targeting: Focus spending on peak conversion times and high-performing locations.
  • Budget Reallocation: Continuously shift ad spend from underperforming campaigns to top-performing ones.
AI & Manual Powered Bidding for Maximum Efficiency
  • Target ROAS Bidding: Automate bids to maximize revenue while maintaining a profitable return on ad spend.
  • Dayparting & Geo-Targeting: Focus spending on peak conversion times and high-performing locations.
  • Budget Reallocation: Continuously shift ad spend from underperforming campaigns to top-performing ones.

Creative Testing & Ad Copy Optimization

Winning Creatives that Drive Higher Conversion
  • A/B Testing: Regularly test headlines, descriptions, and assets to identify top-performing combinations
  • Dynamic Search Ads (DSA): Capture new queries and automatically deliver relevant messaging
  • Ad Extensions: Utilize all available extensions (sitelinks, callouts, images) to increase CTR and reduce CPC
Winning Creatives that Drive Higher Conversion
  • A/B Testing: Regularly test headlines, descriptions, and assets to identify top-performing combinations
  • Dynamic Search Ads (DSA): Capture new queries and automatically deliver relevant messaging
  • Ad Extensions: Utilize all available extensions (sitelinks, callouts, images) to increase CTR and reduce CPC

Intelligent budgeting ensures the most efficient spend

Data Driven approach
Fund most efficient campaigns until they are maxed out or no longer efficient
Budget must remain flexible across campaigns while adhering to overall investment plan
Identify opportunity via structured testing
Utilize reporting framework to optimize throughout the day / week / month
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Implementation of Account Restructure Results in Total Program Improvement
  • Act Bold rebuilt account structure according to company focus areas.
  • Total account overhaul, including all ad copy, keywords, audiences, bid strategies.
  • Developed testing plan to fine-tune new structure, drive additional revenue.
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Integration across all media touchpoints allowed us to scale
  • Restructured media approach from 90% Google to a balanced approaching including Meta,
    Pinterest, Display, content placement, etc. without sacrificing end goals.
  • Instilled a “Test and Learn” framework that pushed for incremental learning.
  • Fully integrated with non-paid channels.

By combining data, insights, flawless execution, and intelligent investment, you have the ability to achieve and surpass goals

A strong foundation combined with an intelligent strategy across media facilitates total business growth

Ready to act Bold?

Creativity and success that matters

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