Southwest Motors
Social Revenue
Average ROAS
Cost Per Acquisition
Monthly Spend Managed
The Challenge
Southwest Motors needed to maximize their digital ad spend in the highly competitive automotive market. Despite a significant monthly budget, their previous campaigns suffered from poor targeting, inconsistent creative, and a ROAS that barely broke even — leaving millions in potential revenue on the table.
Our Approach
We restructured their Google Ads account from the ground up — building custom audience segments based on in-market signals, implementing advanced automated bidding strategies, and creating compelling ad creative that spoke directly to buyers at every stage of the purchase journey. We also launched coordinated social campaigns to drive top-of-funnel awareness and retarget engaged users through to conversion.
The Results
The new paid strategy delivered a 4.2x average ROAS and a 220% increase in social revenue, while reducing cost per acquisition by 38%. What was once a struggling ad account became a predictable, scalable revenue engine managing $1.8M in monthly spend.
“Our social ads finally feel like an investment, not an expense.”
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