One audience.
Every premium surface.

$5,000/month flat OR 10% of ad spend, whichever is greater — the same formula we use for Paid Search and Paid Social engagements. Zero markup on media spend. Every dollar to the DSP or publisher goes there directly. We take a fee for the strategy, audience engineering, inventory curation, and reporting — we don’t profit on your ad spend.

Roughly $30,000/month is the threshold below which programmatic stops being competitive against paid search and paid social. Below that, the DSP minimums eat your effective working media, the audience signals don't have enough volume to optimize against, and the surface diversification options shrink to "just one surface" — at which point you're better off concentrating spend in search or social. Above $75K/month is where multi-surface stacks become meaningful, and above $200K/month is where premium full-stack programmatic earns its keep.

Curation, not optimization. We start every engagement with a 247-domain MFA exclusion list (which grows per-engagement as new MFA sites are identified), a brand-unsafe category exclusion, and a premium-inventory whitelist scoped to your category. We run third-party verification (DoubleVerify or IAS) on every campaign for viewability + brand safety + invalid traffic. We refuse to buy programmatic inventory that doesn't pass quality thresholds — even if it's cheap. Most agencies optimize for low CPMs; we optimize for inventory that reaches humans.

Yes — CTV is the fastest-growing surface in our programmatic stack and where the majority of CTV-heavy budgets land. We buy CTV inventory across YouTube TV, Roku, Apple TV, Hulu, Peacock, Pluto TV, Tubi, and Disney Hotstar Ads — programmatically via DSPs (The Trade Desk, DV360, etc.) and via Programmatic Guaranteed (PG) deals where direct relationships are available. CTV is where digital programmatic genuinely competes with linear TV reach at substantially better targeting precision and CPMs.

Three measurement layers stacked: (1) standard delivery metrics (impressions, viewability, completion rate, frequency, reach) for media-plan accuracy, (2) audience-level metrics (1st-party CDP conversion attribution, lookalike performance, contextual lift) for targeting precision, (3) business outcome metrics (brand lift via third-party studies for awareness campaigns; conversion attribution + incrementality testing for direct-response campaigns). We report all three so you see both what the campaign delivered and what the campaign actually drove.