Safari Ltd
Safari Ltd is a family-owned maker of educational toy figurines and collectibles, selling direct-to-consumer and through a wide retail network.
Safari Ltd engaged Act Bold to turn paid social from a seasonal awareness play into a year-round revenue engine across Meta, TikTok, and Pinterest — without sacrificing the brand's playful, education-first identity.
From discovery
to compounding.
Three steps in the engagement narrative — challenge, solution, results. Each card expands for the longer detail.
Challenge
Paid social spiked around the holidays and went quiet the rest of the year. Creative leaned on product shots that didn't stop the scroll, and ROAS decayed every time spend scaled.
Solution
Rebuilt the account around creative-concept testing volume and an always-on structure, with platform-native creative for each channel and a measurement view that optimizes the channels together.
Results
A blended ROAS of 4.3× at year-round spend, social revenue up 186%, and CPA down 32% — with the seasonal cliff replaced by a steady compounding base.
Brand work
in production.
Story-driven creative concept — top performer of the quarter
Real production work. Live on the brand’s domain. Not mockups — what’s actually deployed and earning revenue.
A brand everyone loved in December and nobody found in July. The cliff was the whole problem.
Concept-volume testing, platform-native creative, one blended view. The cliff turned into a baseline.
Strategy by
discipline.
Concept-volume creative testing across Meta, TikTok, Pinterest.
Moved from ROAS-per-ad to ROAS-per-concept with higher variant volume and faster kill cycles. Channel-native creative for each platform instead of one asset adapted everywhere. The result is a library of repeatable winners that scale without the usual ROAS decay.
Always-on structure + blended measurement.
Replaced the seasonal flight pattern with an always-on account and a blended measurement view, so budget flows to the best marginal dollar across all three platforms rather than being trapped in channel silos.
Paid social as a year-round engine — creative volume in, repeatable winners out, three platforms optimized as one.
What the program
actually delivered.
Real and measured. Compounded. They didn’t arrive all at once.
Creative volume created repeatable winners. An always-on structure replaced the seasonal cliff. Three platforms optimized as one budget.
Blended ROAS 4.3× at year-round spend, social revenue up 186%, CPA down 32%. The seasonal cliff is gone and paid social now compounds every quarter. (Placeholder metrics — replace with verified reporting.)
It’s our business
to get proven results.
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