Ooly
Blended ROAS
Monthly Impressions
Lower CPM YoY
Social Revenue
The Challenge
Ooly, a fast-growing eCommerce brand known for colorful school and office supplies, needed to scale their social advertising while maintaining efficiency. Rising CPMs and creative fatigue were eroding their margins, and their existing campaigns had plateaued in both reach and return.
Our Approach
We built a full-funnel social strategy across Facebook and Instagram — prospecting with dynamic creative that showcased their vibrant product line, building look-alike audiences from their highest-value customers, and implementing a multi-touch retargeting sequence that moved shoppers from discovery to purchase with precise timing.
The Results
Social revenue surged 220% while CPMs dropped 52% year-over-year, achieving a 3.8x blended ROAS across 2.1M+ monthly impressions. Ooly's social channel transformed from a cost center into their fastest-growing revenue stream.
“Our social ads finally feel like an investment, not an expense.”
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