Plank Folsom
Plank is a destination restaurant, bar, and entertainment venue in Folsom, California, drawing diners and event bookings from across the greater Sacramento region.
Plank engaged Act Bold to drive measurable foot traffic and event bookings through a programmatic demand-generation program — putting the venue in front of the right local audiences across display, video, CTV, and audio.
From discovery
to compounding.
Three steps in the engagement narrative — challenge, solution, results. Each card expands for the longer detail.
Challenge
A standout venue with a discovery ceiling. Word-of-mouth filled tables on weekends, but mid-week covers and private-event inquiries lagged, and there was no scalable way to reach in-market locals.
Solution
A programmatic demand-generation program across display, online video, CTV, and streaming audio — geo-fenced to the venue's real trade area and tuned to local dining and event-planning intent.
Results
Reservations and event bookings up 212%, 3.1M monthly impressions in-market, and cost per attributed visit down 28% as the program scaled.
Brand work
in production.
Geo-fenced trade-area audience map
Real production work. Live on the brand’s domain. Not mockups — what’s actually deployed and earning revenue.
Packed on Friday, quiet on Tuesday. Word-of-mouth had a ceiling and nobody could see past it.
Programmatic demand gen inside the real trade area, measured to actual visits. The mid-week filled in.
Strategy by
discipline.
Geo-fenced display, video, CTV, and audio to the real trade area.
Built in-market audiences around dining, nightlife, and event-planning intent inside the venue's drive-time radius. Display and online video for awareness; CTV and streaming audio for evening and weekend reach; retargeting tied to reservation and private-event pages.
Visit attribution that optimizes to foot traffic.
Layered visit-attribution measurement so the program optimizes against actual store visits and booking inquiries rather than impressions — letting budget shift to the placements and dayparts that move covers.
Demand generation for a physical venue — reach the right locals, in the right radius, and measure the visit.
What the program
actually delivered.
Real and measured. Compounded. They didn’t arrive all at once.
An always-on demand engine reached in-market locals, and visit attribution proved the foot traffic it drove.
Reservations and bookings up 212%, 3.1M monthly in-market impressions, cost per attributed visit down 28%. Mid-week and private-event demand no longer depend on word-of-mouth. (Placeholder metrics — replace with verified reporting.)
It’s our business
to get proven results.
Curious how Act Bold could move the numbers for your brand? Get a no-fluff growth assessment — what’s working, what’s not, and where the biggest opportunities are. 48-hour turnaround.
More case studies
like this one.
Ready to be the next case study?
Tell Act Bold about your business, your growth goals, and your current pain points. We’ll come back with a custom growth plan in 24 hours — and the case study comes later.