AMG Air
AMG Air is a heating and cooling company whose website is its primary engine for service calls and quote requests.
Act Bold ran a structured CRO program on AMG Air's site — turning existing traffic into more booked calls and quote requests through disciplined testing rather than a guess-and-redesign.
From discovery
to compounding.
Three steps in the engagement narrative — challenge, solution, results. Each card expands for the longer detail.
Challenge
Plenty of traffic, not enough booked jobs. The path from landing page to quote request was full of friction, and high-intent visitors were bouncing before they ever picked up the phone or filled the form.
Solution
A quarterly CRO testing program: instrument the funnel, prioritize hypotheses by impact, and A/B test CTA hierarchy, form length, trust signals, and mobile flow.
Results
Conversion rate up 38%, bounce down 24%, and quote-form completions up 19% — more booked work from the same traffic.
Brand work
in production.
Funnel drop-off instrumentation
Real production work. Live on the brand’s domain. Not mockups — what’s actually deployed and earning revenue.
Traffic came in and quietly leaked out. Every fix was a guess and the booked-job number never moved.
Instrument the funnel, test the friction, ship the winners. The booked-job number finally moved.
Strategy by
discipline.
Funnel instrumentation + prioritized hypothesis backlog.
Instrumented the path from landing to quote to find exactly where high-intent visitors dropped, then built an impact-ranked test backlog so effort goes to the friction that actually costs bookings.
A/B testing CTA hierarchy, form length, and mobile flow.
Tested a clear primary CTA, a shortened quote form with progressive disclosure, prominent trust signals, and a streamlined mobile call/booking flow. A quarterly cadence keeps the gains compounding instead of decaying after a one-off redesign.
CRO as a program, not a redesign — measure the leak, test the fix, compound the wins.
What the program
actually delivered.
Real and measured. Compounded. They didn’t arrive all at once.
Instrumentation found the leaks; disciplined testing fixed them — more booked work from the same traffic.
Conversion up 38%, bounce down 24%, quote-form completions up 19%. A repeatable cadence keeps compounding the wins. (Placeholder metrics — replace with verified reporting.)
It’s our business
to get proven results.
Curious how Act Bold could move the numbers for your brand? Get a no-fluff growth assessment — what’s working, what’s not, and where the biggest opportunities are. 48-hour turnaround.
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