WPS
Avg. Conversion Lift
Time on Site Increase
Bounce Rate Drop
Conversion Rate
The Challenge
WPS needed a complete UX overhaul — their educational platform had high bounce rates, confusing navigation, and conversion paths that lost users at every step. The existing design was dated and failed to communicate the value of their offerings.
Our Approach
We conducted deep user research to understand how educators and administrators navigate the platform, created data-driven wireframes, and designed a clean, intuitive interface that guided visitors from landing to conversion with minimal friction and maximum clarity.
The Results
Conversion rates jumped 28%, time on site increased 2.8x, and bounce rates dropped 45%. The average conversion lift of 34% across all key pages meant the redesign paid for itself within the first week of launch.
“The redesign paid for itself in the first week.”
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