SPEP
SPEP runs a high-SKU online catalog where site performance and findability directly drive revenue.
Act Bold rebuilt SPEP's storefront on a faster, more maintainable stack — fixing the performance and findability issues that were quietly capping conversion on a large catalog.
From discovery
to compounding.
Three steps in the engagement narrative — challenge, solution, results. Each card expands for the longer detail.
Challenge
A heavy, slow storefront on aging infrastructure. Large catalog pages dragged on load, search and filtering were clumsy, and Core Web Vitals were failing on mobile where most of the traffic was.
Solution
A ground-up rebuild on a modern, performance-first stack with a re-architected catalog, fast faceted search, and a maintainable component system.
Results
PageSpeed up to 98, average load time down to 2.0s, and conversion up 44% as the faster, clearer experience removed friction across the funnel.
Brand work
in production.
Before/after Core Web Vitals on mobile
Real production work. Live on the brand’s domain. Not mockups — what’s actually deployed and earning revenue.
Years of plugins and workarounds had turned the store into a slow, fragile thing buyers fought to use.
A ground-up rebuild on a performance-first stack. Fast pages, fast search, a build that stays fast.
Strategy by
discipline.
Performance-first rebuild on a modern stack.
Image optimization, code-splitting, and edge caching to fix Core Web Vitals at the source rather than patching symptoms. Mobile-first, since that's where the traffic and the failing scores were.
Re-architected catalog + maintainable component system.
Fast faceted search and filtering for a high-SKU catalog, plus a component system that keeps future changes safe and fast — so the build doesn't slowly re-accrue the performance debt it started with.
A storefront rebuild where speed and findability are the conversion strategy, not an afterthought.
What the program
actually delivered.
Real and measured. Compounded. They didn’t arrive all at once.
A performance-first rebuild fixed Core Web Vitals at the source and made a large catalog quick to browse and buy.
PageSpeed up to 98, load time down to 2.0s, conversion up 44%. The store is fast, stable, and maintainable. (Placeholder metrics — replace with verified reporting.)
It’s our business
to get proven results.
Curious how Act Bold could move the numbers for your brand? Get a no-fluff growth assessment — what’s working, what’s not, and where the biggest opportunities are. 48-hour turnaround.
More case studies
like this one.
Ready to be the next case study?
Tell Act Bold about your business, your growth goals, and your current pain points. We’ll come back with a custom growth plan in 24 hours — and the case study comes later.