Parts Place Inc
Parts Place Inc is a specialty parts retailer carrying a 10,000+ SKU catalog spanning industries that don't tolerate the wrong part shipping. The breadth of the catalog is the moat — and the operational weight that breadth creates.
The engagement was scoped to do something the previous platform had quietly made impossible: scale a 10K+ SKU catalog without burying the buyer or breaking the back office. The work was a full platform replatform plus a UX rebuild scoped to how parts buyers actually search.
From discovery
to compounding.
Three steps in the engagement narrative — challenge, solution, results. Each card expands for the longer detail.
Challenge
The previous platform couldn't carry the catalog. Search returned irrelevant matches because the indexing wasn't built for part numbers, fitment, or interchange data. Admin tooling required hours per SKU to update. Cart abandonment was high because buyers couldn't confirm the part they were ordering would actually fit the application they had in mind.
Solution
Full platform migration, custom commerce build scoped to specialty parts retail. Search rebuilt around part numbers, interchange data, and fitment. Admin tooling refactored for bulk operations on a 10K+ catalog. UX scoped to how parts buyers actually search — not how generic DTC buyers shop.
Results
Conversion lift +55%. Admin time -70%. The 10K+ catalog migrated cleanly with no SKU loss. The platform now supports the catalog instead of fighting it, and the merchandising team can update inventory at the speed the business actually needs.
Brand work
in production.
Search rebuilt around part numbers and interchange data
Real production work. Live on the brand’s domain. Not mockups — what’s actually deployed and earning revenue.
10K+ SKUs on a platform built for generic eCommerce. Search returning irrelevant matches. Admin tooling crushing the merchandising team. Cart abandonment compounding from buyer uncertainty.
Full platform replatform scoped to specialty parts. Search rebuilt around interchange and fitment. Admin tooling refactored for bulk operations. The catalog became the moat instead of the cost.
Strategy by
discipline.
Platform built for specialty parts, not generic eCommerce.
Full migration off the previous platform onto a custom commerce build scoped to the realities of specialty parts retail. Search engine rebuilt around part numbers, interchange data, and fitment confidence — the data signals parts buyers actually search on. Admin tooling refactored for bulk operations on a 10K+ catalog so merchandising work scales sublinearly with team size.
Buyer journey designed around fitment confidence.
PDP rebuilt to surface fitment confidence as the primary trust signal — will this part work on the application I have? Search results scoped to interchange data so buyers see compatible alternatives, not generic matches. Checkout streamlined for the parts buyer who already knows what they want and just needs confirmation.
Two disciplines, one platform replatform. Design intent and code shipped together — every interaction the buyer hits on the front end ladders to an operational reality on the back end.
What the program
actually delivered.
Real and measured. Compounded. They didn’t arrive all at once.
Conversion lift, admin time, and catalog scale all compounded into one outcome: the catalog is now the moat instead of the cost.
Conversion +55% across the catalog. Admin time -70% — catalog-wide changes that used to take days now take hours. The 10K+ SKU migration completed cleanly with full interchange and fitment data preserved. The platform now scales with the catalog instead of against it. The capacity freed up on the merchandising team has been redirected into product expansion and revenue-driving work that the previous platform's maintenance load had quietly absorbed.
It’s our business
to get proven results.
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