Creating a new website or switching platforms with your current site can be a daunting task. Which platform should you use? How do you ensure security? What functionalities should it have? How should it look? How long will it take? And most of all… How much will it cost? So, it may come to no…
How awesome is it to live in an age when you can pay $5 to get most of your work done? Do you want SEO & organic promotion? You got it! Do you want PPC campaign management? Done! Do you want a virtual CFO? Well.. This one might cost you $10! As someone who is…
Picture this: You’re a small business. Perhaps a dentist office, flower shop, accounting firm, or hip online retail store catering to new moms selling trendy baby clothes & accessories. You don’t need to hire a full-time marketing person, yet you need to get more traffic to your website and through your door. So what do…
Often times we get questions from clients regarding Facebook boosted posts versus ads. What is the difference? Why should I use an ad? Should I try boosting a post myself? While Facebook ads offer a lot more customization, optimization, and targeting options, boosted posts have their time and place. Years ago, if you liked a…
As we step into summer, we realize 2018 is flying by! This means it’s almost time to start planning your marketing strategies for the fourth quarter. Here at Act Bold, we’re here to help and have come up with some three tips to keep in mind for your successful campaigns. Effective Landing Pages Your company’s…
So you’ve decided to start sending paid traffic to your website. Congratulations! With the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a very powerful technique. Google AdWords makes it easy to get up and running! Unfortunately,…
Let’s face it. Facebook ads are difficult. You’ll be hard pressed to find any professional that hasn’t undergone a rollercoaster of emotion when it comes to setting up and optimizing ads. With so many different options, targets, and placements, it can be impossible to know what will work best for your business. And what the…
Alas, the long awaited Penguin 4.0 update has finally been rolled out! SEO agencies and eCommerce companies have been desperately waiting for this Google algorithm to drop. Mainly, because many sites have suffered and have been penalized from spammy link-building tactics. To give you a refresher, the Penguin algorithm is focused on devaluing websites that…
Search engine marketing has come a long way since the days of black hat tactics. Quality content and trusted backlinks have quickly become the easy no-brainer option for SEOs, but now what? Is there more creativity to search engine marketing like there is to old school brand marketing? Is there more to this awkward dance…
When you need a digital marketing agency, it can be tough to know where to look. There are a lot of options, and virtually every advertising agency claims that they’re at the top of the game. So do we; but we’ve got the third party endorsements to back up our claims of providing exceptional solutions to meet…
If you ask your average consumer what comes to mind when they hear “digital marketing,” they will likely envision “annoying” banner ads and in-your-face advertisements for products they do not want or need. In other words, customers have an antiquated view of what digital marketing actually is, and how it can be used to their…
A Stategic Guide for Mathnasium.com How to Get Found Online By People Who Need Your Services The Good (better than good) The Mathnasium model works. 65% of new prospects who walk into a learning center end up converting into customers. This advantage is unheard of in the world of digital marketing, where the average…
As the holiday season approaches, it is time for your company to seriously consider how you will stand out against the competition. And with seasonal advertising starting earlier and earlier each year, chances are that you may be behind before you have even started. The most efficient and productive way to reach the customers you…
Why SEO and web development go hand in hand and why it is crucial for your business. “Things take time” is the name of the game when it comes to SEO. You can thoroughly optimize your website but nothing takes effect for weeks, maybe even months. I like to compare SEO to a slab of…