Using Digital Marketing to Your Company’s Advantage This Holiday Season

Take advantage of your digital marketing efforts to fortify brick and mortar sales this holiday season while amplifying your online presence.

Using Digital Marketing to Your Company’s Advantage This Holiday Season

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Use Digital Marketing to Your Company's Advantage This Holiday Season | Act Bold

As the holiday season approaches, it is time for your company to seriously consider how you will stand out against the competition. And with seasonal advertising starting earlier and earlier each year, chances are that you may be behind before you have even started. The most efficient and productive way to reach the customers you want is to communicate with them in a way that works both to their advantage and to yours – and digital marketing is the best way to do just that.

Online shopping has steadily been growing as the preferred shopping method among today’s modern consumer. In fact, a recent study shows that as many as 40% of consumers plan not only to shop online this season, but to do so using their mobile devices. At this point, however, offline shopping in physical stores still leads the way in holiday shopping, with most of the brick-and-mortar purchases being made by men, and by those ages 45 and older.

What is interesting, however, is that while so-called “offline” shopping is still the means by which the majority of holiday dollars will be spent, the decisions as to which products will be purchased will be built upon digital platforms. In other words, even those consumers who are most likely to buy their product in a physical store are likely to research their purchases online beforehand. A majority of consumers (54%) stated that they intend to research their intended purchases online, either via their home computer or via mobile device, prior to making a purchase, whether online or in a physical store.

What this all boils down to is a tremendous opportunity for your business as the holiday season approaches. Customers who research products are looking to make a purchase, and providing them with the information they need increases the chances that their purchase will be made from your products. And when you add in the advice and helping hand of a digital marketing company, you are putting technology to work for you, with everything from search analytics to statistical research at your fingertips.

With the holiday shopping season now upon us, remember that the key is to work smarter, not harder. Digital marketing directs consumers to your virtual doorstep, introducing you to an entire world of potential holiday shoppers searching for products like yours. The incorporation of digital marketing into your overall marketing scheme allows you to engage with customers, promote your brand and increase sales, all through a variety of proven techniques. If you have not considered the benefits that digital marketing can offer your company, now is the time. By taking advantage of proven digital marketing strategies, you can give your current, and potential, customers what they really want this season.

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