Sales Development Representative.
Outbound prospecting into $2M–$20M DTC brands. Cold email, LinkedIn, and call-based outreach. Strong upside on closes through to AE promotion path.
What this role actually is.
Act Bold's growth has been organic and referral-driven for the past three years. We're building the outbound engine now — and this is the first SDR seat. You won't be inheriting a process you're expected to follow; you'll be helping write the process the next SDR inherits.
Target market: DTC and eCommerce brands in the $2M–$20M revenue band. The pitch is a multi-channel growth program — SEO, paid media, web, CRO, AI — not a single-channel point solution. That makes the conversation richer (and the sales cycle longer) than most agency outbound roles.
Based out of the Los Angeles office on Century Boulevard near LAX — the heart of the West Coast DTC ecosystem. The promotion path from SDR to Account Executive is real. Strong performers move up within 12–18 months. Comp accelerates accordingly.
Mornings are research and sequencing — identifying target brands, building lists, drafting personalized outbound emails. Mid-day is calls — outbound dials, qualification conversations, calendar coordination. Afternoons are LinkedIn engagement, pipeline review, and prep for the next day. Weekly cadence: pipeline review on Monday, performance review on Friday. Quarterly: territory planning + outbound playbook iteration.
Responsibilities, in plain language.
- Identify and prospect target accounts. Build target-account lists in the $2M–$20M DTC revenue band using Apollo, LinkedIn Sales Nav, and intent data sources. Quality over volume — 25 truly qualified prospects beats 250 sprayed-and-prayed.
- Run multi-channel outbound sequences. Email + LinkedIn + phone. We use Lemlist, Apollo, and Clay. The sequences are personalized at scale — not the lazy 'Hi {firstname}, I noticed your company {industry}' kind.
- Book qualified discovery calls for the account executive team. A qualified call has: a decision-maker on it, an actual budget discussion, and a real problem we can solve. Hitting volume on unqualified calls doesn't help anyone.
- Own pipeline hygiene. Every prospect tracked in Zoho CRM with stage, next action, and date. We can't run the business if the data isn't clean.
- Report on weekly conversion metrics. Activity → reply → meeting booked → meeting held → opportunity. You'll know your numbers and we'll know them too. Weekly review with the GTM lead.
- Contribute to outbound playbook iteration. What's working in the sequences, what isn't, what subject lines are landing, what CTAs are converting. The playbook gets sharper because of your reps.
Qualifications, honestly.
Most job listings inflate qualifications. We don’t. The required list is required. The nice-to-have list is genuinely nice to have — not secretly required.
- 1–3 years SDR or B2B outbound experience. Agency, SaaS, or services background all work. What we care about is reps under your belt and what you learned from them.
- Strong writing instincts. Your outbound emails shouldn't read like outbound emails. You know the difference between personalization that works and the lazy mail-merge variety.
- Comfort on the phone. Cold dials, qualification calls, follow-ups. The phone is back as a channel; if it's not part of your toolkit, this isn't the role.
- Comfort with rejection. Outbound is a rejection-heavy job. We need someone who treats no's as data, not personal.
- Operating literacy with a modern outbound stack. Apollo, Clay, Lemlist, LinkedIn Sales Navigator, Zoho CRM. If you've used 3 of these 5, you'll ramp fast.
- DTC or eCommerce industry knowledge. Familiarity with the Shopify ecosystem, DTC growth language, agency vs in-house dynamics. Accelerates qualifying conversations.
- West Coast DTC network. If you already have relationships across the LA / Bay Area DTC ecosystem, you'll find an unusually short list of warm intros from day one.
- Experience selling services (vs SaaS). Services sales has a different rhythm than SaaS sales — longer cycles, scope conversations, custom proposals. If you've done this, the learning curve is shorter.
- Track record of promotion from SDR to AE. Or stated ambition toward AE. This role is a stepping stone; we want to know that's the direction you're heading.
What you’ll actually get.
Base salary of $55K with commission paid on closed-won revenue. OTE target of $90K achievable in year one with reasonable performance. Top performers exceed OTE — commission is uncapped.
Commission tied to closed revenue from meetings you booked, plus quarterly accelerator bonuses for hitting/exceeding meeting and pipeline targets. Strong performers see promotion path to Account Executive within 12–18 months — base accelerates accordingly at that promotion.
- Health, dental, vision — 100% of employee premium covered. 50% of dependent premium covered.
- 401k with 3% company match, vested immediately.
- 15 PTO days + 13 paid holidays + 5 sick days.
- Outbound tooling stack fully provided — Apollo, Clay, Lemlist, LinkedIn Sales Navigator, Zoho CRM seat.
- $1,500 annual professional development budget for sales training, conferences, certifications.
- Los Angeles office-based role. On-site full-time at the 5901 W. Century Blvd office near LAX.
Hiring for this role.
Step by step.
Same transparent process as every other role. Here’s what to expect specifically for this position.
Typical timeline application to offer: 2–3 weeks. We move fast when we know it’s a fit. We also say no fast — silence isn’t ghosting, it’s a decision we communicate within 5 business days.
Submit your application.
Application takes ~10 minutes. We respond within 24 hours of submission — yes, no, or “we need a moment to coordinate the team and we’ll get back to you within 3 business days.”
- Resume or LinkedIn URL — required
- Brief note on why this role specifically
- Optional: portfolio of relevant work
- We don't require essay-length cover letters
Got questions before you apply?
Some candidates want to talk before applying. Reach out to the hiring team and ask anything — about the role, the comp, the team, the work. No commitment, no pressure to apply afterward.