MGM Grand
MGM Grand is one of the largest hotel corporations in Las Vegas and is the third largest hotel in the world. With laser focus and one goal in mind, to increase conversions, they turned to Act Bold.
Case Study
A conversion optimization campaign provided amazing feedback on ways to increase conversions on both sites. The optimizations that Act Bold made helped lead to a successful campaign with a 25% increase in conversions.
MGM Goals
Increase Conversions
With MGM Grand being the popular hotel that it is, a unique approach and creativity was the key to a successful campaign.
Increase Time On Site
Mlife.com was having some difficulties with users bouncing off the page when they first arrived. Act Bold's goal was to implement a series of user testing and heatmap campaigns to see which pieces content and areas of the website the user was paying attention to.
Site Interaction
MGM also wanted to see how users were interacting with site's features, why they enjoyed the site, the usability of the site, and what could be improved.
Act Bold Goals
Knowing The Market
We decided that the perfect way to see how customers were interacting with MGM Grand’s website were to conduct user testing, heatmaps, and AB Spit Testing campaigns.
User Testing
We implemented a user testing campaign to receive feedback on how users were interacting with their site. These tests provided amazing feedback on ways to increase conversions on both sites.
Heatmaps
We analyzed clicks, mouse movement, scroll maps, and real-time analytics across mgmgrand.com and mlife.com to acquire invaluable insight on the user’s on site behavior.
What We Achieved
25%+
Increased Conversion Rate
50%+
Increase in Clicks
15%+
Increase in Time on Site