Capsule is an innovative wedding photo sharing app that was designed to collect every photo taken by your guest using the app and put them into one album. With a need to develop their new website, mobile app and also increase sign-ups, Capsule enlisted Act Bold.

Case Study

After successfully implementing all proposed strategies, Capsule downloads have jumped from 1,000 to 5,000 downloads a month. We were also able to push their main keyword “Wedding Picture App” and “Wedding Photo App” to the first page of Google, dramatically improving their rankings. Capsule is very satisfied with our efforts and with a new, fully responsive website and well designed app, the sky is the limit.

Capsule Goals

Web & App Development

Being that Capsule is a mobile app, it was crucial that the design be fully responsive on desktop, tablet, and mobile.

Organic Downloads

Prior to enlisting Act Bold, Capsule was being downloaded 1,000 times per month. Efforts to increase downloads were a focal point of this project.

Brand Recognition

With Capsule being a new app to the digital market, SEO was of upmost importance to get the brand out there and on user’s phones.

Act Bold Goals

Web & App Development

We built the site using the Ruby language and custom coded the site to integrate both the marketplace and mobile app into the website. Capsule was extremely happy with the way the site responded and how quickly users were able to download the app directly from their desktop.


After some research it was easy to see that Capsule had the upper hand on their competitors. Our main approach to boost their SEO and ranking was to create fresh content in the form of testimonials and an informational how-it-works section.

Brand Recognition

By boosting Capsule’s SEO we helped drive relevant traffic, which consisted of, people looking for photography ideas for their wedding. This led to Capsule becoming the premier app of choice amongst its competitors.

What We Achieved

Organic Downloads: Increased from 1,000 per month to 5,000 per month

Keyword Improvements: 1st page of Google for high value keywords

Mobile App for Google and Android

Ready to act Bold?

Creativity and success that matters