Bed Bug is a company that sells home, travel, and dorm room protection against the pesky critters, called Bed Bugs. With their site in need of a fresh new look and new platform, they enlisted Act Bold to take the reigns.
In the end, the designs we created were a breath of fresh air. The clean designs and responsiveness of the new site helped drive conversions.
Bed Bug Goals
Bed Bug’s previous design had the “look and feel” of an eCommerce company that sold insecticide and chemicals. This did not sit well with their “customer profiles” and “target demographic”.
The client lacked direction, which led to a poor marketing plan supported by a site not geared toward it’s ideal target market.
With the redesign, Bed Bugs aimed to give their brand a facelift and appeal to a wider audience.
Act Bold Goals
We approached the redesign by sitting down for a creativity session and design roundtable to hatch out the best strategy. We aimed to create a softer appearance that targeted parents looking to protect their family from Bed Bugs. We designed the site mobile-friendly first and then moved to desktop to create a flawless experience on both versions of the site.
Bed Bug was also looking for a new eCommerce platform to increase performance and backend usability. We developed the new site on Magento Community and integrated their existing ERP into the backend of Magento, which allowed for real time inventory management, customer info, and shipping information.
By Magento allowing us the ability to integrate Amazon and Ebay sales seamlessly, Bed Bugs has gained a valuable boost in conversion and brand awareness.
What We Achieved
New, Fresh Design
Mobile and Tablet Responsive
Fully Integrated ERP system