Arm & Hammer
Arm & Hammer is a massive brand and household name. They were looking to launch a new line of bedding and soft goods products. With the need of name for the product line, a logo, and a new e-commerce website, Arm & Hammer turned to Act Bold.
All parties are very happy with the direction of the branding, eCommerce and digital marketing. We anticipate a successful launch and greatly look forward to assisting in growing the awareness of the brand post launch.
Arm & Hammer Goals
Being that Arm & Hammer was launching a new product line, they needed a strong brand strategy and a lot of graphic work.
One of the many focal points of a successful new product launch is a strong marketing campaign. Arm & Hammer needed all digital marketing services for the new line, soup to nuts.
Whenever any company releases a new product line, there is always the initial issue of brand recognition. This new release was not exempt from this common problem.
Act Bold Goals
We did ample research on their industry and target demographic to create a brand that would both relate to and attract their market. In terms of the name we decided on Pure and Healthy by Arm and Hammer and designed a strong logo to tie the branding together seamlessly.
All The Digital Bells & Whistles
With a new product line comes a ton of related grunt work. Our eCommerce team which includes our SEO, PPC, Social, and web design and development team took on this project from the ground up.
The line hasn't launched just yet but we created a turn-key solution for the new product and we are looking forward to a successful launch to round out the campaign.
What We Achieved
New Naming and Branding Logo Design
Fully functional eCommerce website
Fully Integrated ERP system