Music Notes has been the world’s largest e-commerce sheet music retailer and publisher since it opened its doors in 1998. Looking for a way to increase their organic search traffic and optimize their website, they turned to Act Bold.

Case Study

Their rankings and organic traffic started to soar among their competitors and finally started getting the attention their brand deserved.

  • SEOOur SEO team worked diligently to optimize the H1 and H2 tags, meta descriptions, meta tags, images, and content. The results speak for themselves.
  • Page RankBy increasing their keywords to over 115,000, can now be found as the top 2 results on any related search.
  • Brand SalesWith sales increasing upwards of 147% and transactions raising 144%, our strategy proved to be an overwhelming success.

Music Notes Goals

Increase Organic Search Traffic

While was already an established name in the market, they wanted to optimize their backend to allow them to appear as one of the first results in related searches, increasing organic traffic to the site.


Identified right way as a major concern from the beginning was their on-site SEO not being where it needed to be and their foundation needing to be cleaned up.

Brand Recognition

Being that the site was so buried in related search results, it was hard for the brand to get the attention and organic traffic it deserved.

Act Bold Goals

Increase Organic Search Traffic

We created a clean, SEO friendly URL structure that allowed for Google to easily crawl a website and rank them according to relevant search queries. We created a healthy balance of keywords to assist in our efforts and help boost rankings.


We put together an on-page optimization strategy consisting of technical SEO and content. Optimizing and rewriting the HTML tags throughout’s site was a huge undertaking but paid off in the end.

Brand Recognition

Once everything was cleaned up, started seeing an immediate boost in its organic traffic.

What We Achieved


Increase in Organic Traffic


Increase in Organic Revenue


Increase in Transactions

Ready to act Bold?

Creativity and success that matters