Music Notes
MusicNotes.com has been the world’s largest e-commerce sheet music retailer and publisher since it opened its doors in 1998. Looking for a way to increase their organic search traffic and optimize their website, they turned to Act Bold.
Case Study
Their rankings and organic traffic started to soar among their competitors and finally started getting the attention their brand deserved.
- SEOOur SEO team worked diligently to optimize the H1 and H2 tags, meta descriptions, meta tags, images, and content. The results speak for themselves.
- Page RankBy increasing their keywords to over 115,000, MusicNotes.com can now be found as the top 2 results on any related search.
- Brand SalesWith sales increasing upwards of 147% and transactions raising 144%, our strategy proved to be an overwhelming success.
Music Notes Goals
Increase Organic Search Traffic
While MusicNotes.com was already an established name in the market, they wanted to optimize their backend to allow them to appear as one of the first results in related searches, increasing organic traffic to the site.
Optimization
Identified right way as a major concern from the beginning was their on-site SEO not being where it needed to be and their foundation needing to be cleaned up.
Brand Recognition
Being that the site was so buried in related search results, it was hard for the brand to get the attention and organic traffic it deserved.
Act Bold Goals
Increase Organic Search Traffic
We created a clean, SEO friendly URL structure that allowed for Google to easily crawl a website and rank them according to relevant search queries. We created a healthy balance of keywords to assist in our efforts and help boost rankings.
Optimization
We put together an on-page optimization strategy consisting of technical SEO and content. Optimizing and rewriting the HTML tags throughout Musicnote.com’s site was a huge undertaking but paid off in the end.
Brand Recognition
Once everything was cleaned up, MusicNotes.com started seeing an immediate boost in its organic traffic.
What We Achieved
120%+
Increase in Organic Traffic
147%+
Increase in Organic Revenue
144%+
Increase in Transactions