LaBelle Perfumes
Conversion Rate Lift
Incremental Revenue
Tests Run
Checkout Completion
The Challenge
LaBelle Perfumes had strong traffic but stubbornly low conversion rates — particularly at checkout where cart abandonment was bleeding revenue. They knew there was untapped potential in their existing traffic but couldn't identify or fix the bottlenecks.
Our Approach
We ran 156 structured A/B tests across their entire funnel — optimizing product page layouts, simplifying the multi-step checkout flow, testing pricing psychology, and implementing strategic urgency triggers that accelerated purchase decisions without feeling pushy.
The Results
Checkout completion surged 67%, overall conversion rates lifted 41%, and the optimization program generated $3.1M in incremental revenue — all from traffic they were already getting. Every dollar of optimization spend returned multiples in new revenue.
“Act Bold found revenue we were leaving on the table every single day.”
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