Grab A Gun
Map Pack Visibility
More Store Visits
Review Response Rate
Local Conversions
The Challenge
Grab A Gun was virtually invisible in local search despite being a leading firearms retailer with a strong physical presence. Their Google Business Profile was unoptimized, citations were inconsistent, and local competitors dominated the map pack for every relevant search.
Our Approach
We optimized their Google Business Profile with rich content and strategic category selection, built a comprehensive citation network for NAP consistency, implemented a review generation and response strategy, and created localized content targeting high-intent local searches in their service areas.
The Results
Map pack visibility increased 4.8x, store visits grew 67%, and local conversions surged 142% — with a 92% review response rate that built trust and social proof. Their local presence went from invisible to dominant in under 90 days.
“Our local presence went from invisible to dominant in under 90 days.”
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