Cobra
Viewability Rate
Engagement Lift
Monthly Impressions
Awareness Lift
The Challenge
Cobra needed to build brand awareness at scale but struggled with wasted spend on low-quality placements and poor viewability across their display campaigns. Previous programmatic efforts delivered impressions on paper but failed to reach real humans or drive meaningful engagement.
Our Approach
We deployed a programmatic strategy focused on precision targeting and brand safety — using contextual signals, first-party data, and real-time bidding to place Cobra's brand on premium inventory. Every placement was optimized for viewability, and we implemented strict brand safety controls to protect their reputation.
The Results
Brand awareness lifted 68%, engagement increased 3.2x, and the campaign delivered 12M+ monthly impressions — all while maintaining an 89% viewability rate that far exceeds the industry average of 50%. Programmatic became a reliable growth channel for the first time.
“Programmatic finally made sense once Act Bold took the reins.”
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