Antique Farmhouse
Avg. PageSpeed Score
Avg. Load Time
Faster Than Industry
Core Web Vitals Lift
The Challenge
Antique Farmhouse's eCommerce site was slow, outdated, and failing to convert the traffic it received. Poor Core Web Vitals scores were actively hurting their search rankings, and customers were abandoning the site before pages even finished loading.
Our Approach
We rebuilt their site on a modern tech stack optimized for performance from the ground up — implementing lazy loading, next-gen image optimization, code splitting, and a streamlined checkout flow that eliminated every unnecessary friction point between browsing and buying.
The Results
Core Web Vitals improved 62%, achieving a 98 PageSpeed score and 2.1-second average load time — 40% faster than the industry average. The performance gains directly boosted both search rankings and conversion rates, proving that speed is revenue.
“Working with Act Bold has been awesome. They really know their stuff and made SEO feel way less overwhelming. We saw a solid jump in traffic and rankings within a few months, and their team always kept us in the loop with clear updates.”
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