Listen Audience and Influencer analysis suggests which types of customers to target and market. Social and industry research is also completed to highlight which social platforms you should build a community with.

Respond Targeting the correct audience with the right message is implemented after ample research. Act Bold will use a variety of techniques, such as lookalike targeting, interest targeting, and behavior targeting.

Share Compelling copy and images that are targeted towards a specific audience are crucial to a high-performance Social Advertising and Engagement campaign. Well written ads and beautiful images have benefits such as increased CTR, better quality scores, lower CPA, and increase in engagement and brand exposure.

Shape Act Bold will create original and unique content that will shape the conversation. Engagement will consist of comments, posts, likes, shares, tweets, and pins. The purpose of creating unique, shareable content is to expand the digital footprint leading back to your company.

Lead Community and relationship building is essential to a living, breathing social campaign. A socially active brand will allow your company to drive the conversation and, ultimately, reach your current and prospective customers.