The Future of
Search Is Here
Traditional search engines show a list of links. Generative AI engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) provide direct answers by synthesizing information from across the web. If your brand isn’t optimized for these platforms, you’re invisible to millions of potential customers.
Advanced AI assistant trusted by businesses for research and analysis
AI search integrated into Windows, Edge, and Office 365 for millions
X’s AI platform with real-time access to social conversations and trends
Search Generative Experience rolling out to billions of Google users
Engine Optimization
Optimization
Optimization
multiple pages
Traditional SEO
Generative Engine Optimization
Goal
Rank on page one for keywords
Be cited in AI-generated answers
User Experience
Click through links, read multiple pages
Instant answers with citations
Content Focus
Keyword density, backlinks
Authority, structure, factual accuracy
Citation
Blue links in search results
Referenced as source in AI responses
Measurement
Rankings, clicks, traffic
Citations, brand mentions, answer inclusion
Timeline
Established, mature strategies
Emerging field, early-mover advantage
Matters Now
In 2025, over 60% of searches involve AI-assisted answers. Users trust AI engines to synthesize information and provide direct recommendations. If your brand isn’t being cited, you’re losing market share to competitors who are
We analyze how AI engines currently understand and cite your brand across platforms like ChatGPT, Perplexity, and Google SGE.
Optimize existing content with structured data, clear formatting, and authoritative signals that AI
Build citations, mentions, and authoritative signals across high-trust sources that AI models reference for information.
Implement advanced schema markup and semantic HTML that helps AI engines understand your content’s context and meaning.
Create comprehensive question-and-answer content that directly addresses queries AI engines are answering.
Track when and how your brand is cited across AI platforms, measuring visibility and adjusting strategy accordingly.
Local SEO Campaigns
for Your Business
answers
recommendations
GEO is in its infancy. Brands optimizing now will dominate AI citations for years while competitors catch up.
AI engines provide answers without clicks. Being cited means visibility without needing users to visit your site first.
When AI cites your brand as a source, it positions you as the authority in your industry.
AI search is growing exponentially. Investing in GEO today protects your visibility tomorrow.
Track brand citations, AI- driven traffic, and how often your business appears in generated answers.
GEO doesn’t replace SEO—it enhances it. You need both to dominate all search channels.
from GEO?
Decision-makers use AI to research solutions, compare platforms, and evaluate vendors. Being cited in ChatGPT’s recommendations for “best project management software” or “top CRM platforms” can directly influence purchase decisions worth thousands or millions.
Consumers ask AI for product recommendations, comparisons, and buying advice. If your brand isn’t mentioned in responses to “best running shoes for beginners” or “top kitchen appliances,” you’re losing sales to competitors who are.
Patients research symptoms, treatments, and providers using AI tools. Medical practices, hospitals, and healthcare companies need to be cited as authoritative sources for accurate health information to attract patients and build trust.
People ask AI for legal guidance, accounting advice, and professional service recommendations. Law firms and consultants cited as experts in AI answers gain credibility and qualified leads actively seeking their expertise.
Homebuyers use AI to research neighborhoods, market trends, and property values. Real estate agencies and property platforms that appear in AI-generated market analyses and location recommendations capture buyer attention early in the decision process.
Consumers ask AI about investment strategies, financial products, and banking options. Financial advisors, investment platforms, and fintech companies cited in AI responses position themselves as trusted authorities in a competitive market.
Students and professionals use AI to find courses, certifications, and learning resources. Educational platforms and institutions mentioned in AI recommendations for “best coding bootcamps” or “MBA programs online” gain qualified enrollments.
Travelers plan trips using AI assistants asking for hotel recommendations, destination guides, and itinerary suggestions. Hotels, resorts, and travel services cited in AI-generated travel advice capture bookings from high-intent customers.
Buyers research vehicles, parts, and specifications through AI. Auto dealers, manufacturers, and parts suppliers cited in comparisons like “best electric vehicles under $50k” or “reliable truck brands” influence major purchase decisions.
People ask AI for workout plans, nutrition advice, and fitness product recommendations. Gyms, fitness apps, supplement brands, and wellness companies mentioned in AI health guidance reach motivated, high-value customers.
Homeowners use AI to find contractors, research materials, and get project estimates. Construction companies and home service providers cited in responses to “reliable HVAC contractors near me” or “best roofing materials” win local business.
Businesses research agencies and service providers using AI tools. Marketing agencies, design studios, and creative firms mentioned in AI recommendations for “top digital marketing agencies” or “best branding experts” attract premium clients.
