/case studies
Woodland Manufacturing
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Woodland Manufacturing creates custom signs and letters with precision craftsmanship and creative engineering.
Woodland Manufacturing built a loyal following with its quality, flexibility, and fast turnaround.
Yet by late 2016, digital performance stalled, and organic visibility stopped climbing. High-intent
shoppers weren’t finding category pages. Growth flatlined. The brand needed a smarter path to
capture the demand already in the market.
By early 2017, the goal was clear: turn category depth into discoverability and measurable traffic. Act Bold focused on keyword intent and restructured category targets. We also tightened on-page signals. The result was a repeatable optimization process that unlocked sustained gains. It set the stage for long-term growth.
By early 2017, the goal was clear: turn category depth into discoverability and measurable traffic. Act Bold focused on keyword intent and restructured category targets. We also tightened on-page signals. The result was a repeatable optimization process that unlocked sustained gains. It set the stage for long-term growth.
Live site
Challenge
Organic traffic plateaued at the end of 2016 and into early 2017. Category pages weren’t
aligned to the keywords customers actually searched.
Solution
Act Bold enhanced keyword targeting across category pages and reinforced on-page relevance.
We focused authority where it mattered to capture qualified intent.
Results
Monthly organic sessions climbed from around 8,000 to about 13,000 by the end of 2018. A
sustainable optimization process kept traffic growing beyond the initial lift.
I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.
Vice President & Partner
Woodland Manufacturing
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Challenge
Our strategy focused on aligning each category with real customer intent. With search
behavior analytics, we pinpointed how buyers explore and compare custom products.
Our strategy focused on aligning each category with real customer intent. With search
behavior analytics, we pinpointed how buyers explore and compare custom products.
Tight keyword targeting and a streamlined site structure transformed depth into discoverability.
Category pages became high-performance entry points that drove measurable traffic growth.
Tight keyword targeting and a streamlined site structure transformed depth into discoverability.
Category pages became high-performance entry points that drove measurable traffic growth.
Challenge
Traffic had stalled, and rankings refused to move. Sure, category pages showcased the right
products. But they sent the wrong signals to search engines. Broad terms weakened relevance,
and internal links didn’t direct authority where it mattered. Since search engines struggled to
align pages with user intent, otherwise accelerated growth halted.
Woodland Manufacturing needed precision, not volume. That meant mapping real queries to specific categories and tightening metadata. It also required clarified paths for both users and crawlers. The objective was to convert catalog depth into ranked entry points. Each improvement aligned directly with buyer behavior and product relevance. Sustainable wins would come from a process – something that could be repeated, measured, and even scaled across the site without slowing delivery.
Woodland Manufacturing needed precision, not volume. That meant mapping real queries to specific categories and tightening metadata. It also required clarified paths for both users and crawlers. The objective was to convert catalog depth into ranked entry points. Each improvement aligned directly with buyer behavior and product relevance. Sustainable wins would come from a process – something that could be repeated, measured, and even scaled across the site without slowing delivery.
Solution
SEO
We rebuilt category-level targeting around high-intent keywords and variants. Titles, H1s, and metadata were aligned to query patterns. Internal linking concentrated authority on priority categories, while schema and on-page structure clarified products, materials, and uses. The outcome was clearer relevance, cleaner crawl paths, and pages that matched how customers actually searched. These refinements boosted crawl efficiency. They signaled lasting topical authority to search engines.
Marketing and Branding
We refined category content to support decision-making with concise intros, use cases, and spec clarity that kept shoppers moving. Support pages and guides reinforced authority while they funneled visitors into the right categories. Visual hierarchy and CTAs were tuned to reduce friction. Together, the updates strengthened brand trust. They also turned browsing into a purposeful entry from search. The result was a seamless customer journey that blended storytelling with conversion-driven design.
We rebuilt category-level targeting around high-intent keywords and variants. Titles, H1s, and metadata were aligned to query patterns. Internal linking concentrated authority on priority categories, while schema and on-page structure clarified products, materials, and uses. The outcome was clearer relevance, cleaner crawl paths, and pages that matched how customers actually searched. These refinements boosted crawl efficiency. They signaled lasting topical authority to search engines.
Marketing and Branding
We refined category content to support decision-making with concise intros, use cases, and spec clarity that kept shoppers moving. Support pages and guides reinforced authority while they funneled visitors into the right categories. Visual hierarchy and CTAs were tuned to reduce friction. Together, the updates strengthened brand trust. They also turned browsing into a purposeful entry from search. The result was a seamless customer journey that blended storytelling with conversion-driven design.
Results
SEO Success That Scales with You
Momentum shifted fast, with data confirming strong gains across all performance indicators.
Monthly organic sessions rose from roughly 8,000 to about 13,000 by the end of 2018. This
marked a durable increase tied to category relevance. The new optimization process became a
playbook; it was repeatable, measurable, and scalable across the catalog. Rankings improved
and entry points diversified. Qualified traffic ultimately compounded. Most importantly, growth
continued beyond the initial lift as the process matured and expanded.
Sustained Success. Powered by Bold Strategy.
Sustained Success. Powered by Bold Strategy.
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