/case studies

The Pearl Source

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The Pearl Source is a leading online jewelry retailer that specializes in high-quality cultured pearls and fine jewelry.

The brand set out to strengthen its digital presence. It wanted to reach new luxury buyers and boost search visibility across competitive eCommerce categories. As an established name in fine jewelry, specifically pearls, The Pearl Source already had a trusted reputation. But it needed a modern SEO strategy to match.

Act Bold stepped in to help. We developed a customized approach to elevate organic performance, apply PPC data, and increase brand authority in a competitive luxury market. The mission was a simple one: bring measurable growth and stronger engagement, as well as long-term visibility, for an already distinguished brand.

Live site

Challenge

The Pearl Source was well-known. But it struggled to rank for high-value keywords. Outdated SEO tactics and missed optimization opportunities limited their reach in a crowded niche.

Solution

Act Bold refined keyword targeting, optimized on-page content, and managed PPC campaigns to capture high-intent jewelry buyers.

Results

Search revenue surged. The average value of orders also increased by double digits. The strong results indicated higher engagement, as well as better online visibility for the brand.

Act Bold Media Group offers a responsive, personal, and hands-on approach without the typical corporate bureaucracy. They maintain excellent communication, often providing an immediate response, and work diligently to produce the necessary results.

Owner

The Pearl Source

Testimonial

yes

Our SEO and PPC strategy unified performance across various channels. We refined keyword targeting, optimized microdata, and aligned paid search insights with organic goals to maximize ROI.

Strategic blogger outreach and ongoing keyword management expanded authority and improved click-through rates. The tactics drove measurable revenue growth across both paid and organic results.

Our SEO and PPC strategy unified performance across various channels. We refined keyword targeting, optimized microdata, and aligned paid search insights with organic goals to maximize ROI.

Strategic blogger outreach and ongoing keyword management expanded authority and improved click-through rates. The tactics drove measurable revenue growth across both paid and organic results.

Challenge

The Pearl Source faced strong competition from major jewelry retailers that commanded both paid and organic search results. High ad spend paired with fragmented keyword targeting made it difficult to manage CPA or sustain revenue growth consistently. Every click came at a premium, but the returns weren’t matching the investment.

Without a unified SEO and PPC framework, the brand’s exceptional product catalog wasn’t reaching its full digital potential. Act Bold’s mission was to align performance with precision. We reduced waste, sharpened focus, and drove measurable results. The challenge required more than incremental improvements. Instead, it demanded a complete strategic realignment. By pairing actionable data with the most creative execution, the campaign turned inefficiency into opportunity and made way for sustainable, scalable growth.

Solution

Challenge

PPC Management and Keyword Optimization

Our team maximized efficiency by targeting high-volume, profitable search terms with low CPC and balanced competition. Act Bold analyzed performance data and refined campaigns. That helped the brand increase its paid search monthly revenue by 50%. These results further informed organic strategy, ensuring PPC and SEO worked in tandem for maximum ROI. The result was a smarter, leaner ad spend that produced stronger returns and sustainable visibility.

Solution

Brand Authority and SEO

Using insights from PPC performance, we optimized microdata – including price, availability, and customer reviews – to help drive organic visibility. Outreach to fashion bloggers generated authentic reviews and backlinks. It built authority in a competitive luxury market. These efforts resulted in an 80% increase in organic revenue. They established The Pearl Source as a trusted jewelry destination. Each improvement built momentum. Combined, they transformed digital relevance into measurable brand equity.

Results

Proven SEO and PPC Growth

The campaign exceeded every benchmark.

In addition to an 80% increase in organic revenue and a 50% rise in paid search revenue, The Pearl Source achieved a 15% boost in its average order value. Act Bold’s integrated approach turned fragmented marketing into cohesive, measurable performance. It continues to deliver value long after the campaign’s end. Act Bold’s integrated SEO strategy delivered both immediate and sustained results. It strengthened brand equity across the board.

Refined Presence. Elevated Performance. Built the Bold Way.