/case studies

Swagbucks

Keyword Rankings

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Monthly Conversions

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Swagbucks is a global online rewards platform that lets users earn virtual currency for online surveys, shopping, and searches.

The Swagbucks brand was already an established industry leader. It ranked well for branded searches. But the company wanted to expand beyond its name recognition. The ultimate goal was to dominate non-branded searches while growing conversions organically.

As a brand already trusted worldwide, Swagbucks turned to Act Bold to uncover new growth opportunities. Through strategic search engine optimization and a content-driven campaign, we helped them reach all new audiences and increase their levels of engagement. The brand secured rankings for high-value, non-branded keywords that still drive measurable results.

Live site

Challenge

Swagbucks had great brand visibility. Still, it wasn’t capturing organic traffic outside branded terms. Their content wasn’t optimized for discovery beyond users familiar with the brand.

Solution

Act Bold created targeted landing pages to connect with searchers seeking to earn online rewards. Pages reinforced relevance, engagement, and authority while increasing session duration.

Results

Swagbucks saw a surge in non-branded keyword rankings. Conversions also climbed. The site gained new keyword positions. It now generates more non-branded conversions per month.

I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.

Vice President & Partner

Swagbucks

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Our content and SEO strategy expanded Swagbucks’ reach beyond brand recognition. We optimized structure, added category depth, and launched weekly content updates.

The campaign reshaped how users discovered the brand. Non-branded traffic became a steady engine for growth. It fueled conversions and positioned Swagbucks as the go-to destination for online rewards.

Our content and SEO strategy expanded Swagbucks’ reach beyond brand recognition. We optimized structure, added category depth, and launched weekly content updates.

Challenge

Swagbucks’ dominance in branded searches had created an unexpected blind spot. While loyal users drove consistent engagement, untapped opportunities in non-branded keywords left growth potential on the table. The site lacked depth in service-related content and blog visibility.

The brand needed to create points of entry for new audiences. It had to attract those searching for rewards, surveys, and earning opportunities… even when they didn’t yet know about Swagbucks. That required an optimization strategy built on relevant topics, consistent publishing, and precise keyword targeting. The objective was to turn awareness gaps into conversion funnels and strengthen their overall search footprint.

Solution

Challenge

SEO and Site Optimization

Act Bold developed a scalable SEO framework to strengthen non-branded visibility for Swagbucks. We launched new service and rewards-related landing pages, then we optimized internal linking. We refined metadata for precision. Each page was built to rank for intent-driven searches like “earn rewards online.” The end results were higher crawl rates as well as lower bounce percentages. These optimizations let Google index more pages, expanding both audience discovery and keyword reach.

Solution

Content and Expansion

We established a weekly content calendar focused on audience relevance. There we published blog posts, social content, and landing page updates that targeted stay-at-home earners and digital reward seekers. That rhythm kept the site active and visible while it reinforced authority in multiple touchpoints. Over time, non-branded conversions became a major growth channel. They solidified Swagbucks’ hold on both brand and category dominance.

Results

Organic Growth That Converts

The campaign delivered a measurable shift in the brand’s engagement and its visibility.

Swagbucks gained more than 3,000 new keyword rankings within a year and achieved more than 25,000 monthly non-branded conversions. The site rose to No. 1 for competitive phrases such as “earn rewards” and “earn rewards online.” Such wins reflected more than the site’s improved rankings. They represented true strategic growth through purposeful optimization. Act Bold’s data-driven execution turned Swagbucks’ visibility into sustained and scalable success. Built for Reach. Engineered for Results. The Bold Way.