/case studies

Southwest Motors

Organic Sessions

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Southwest Motors brings hundreds of quality pre-owned vehicles to customers all around Colorado.

Colorado’s Southwest Motors already boasted a solid reputation. But, the independent dealership struggled to gain visibility on Google’s first page where it mattered most. Their local keywords weren’t ranking. That meant competitors were capturing valuable traffic from ready-to- buy customers.

Act Bold stepped in with a strategy built to change that fast. We amplified the dealership’s visibility in search through targeted local SEO and digital PR. We turned missed opportunities into measurable wins. Within months, Southwest Motors saw significant gains in keyword rankings, sessions, and plenty of local engagement.

Live site

Challenge

Southwest Motors wasn’t appearing on Google’s first page for key local searches. Potential customers couldn’t find the dealership. That problem led to lost visibility and missed leads.

Solution

Act Bold developed a custom local digital PR campaign. It strengthened authority and attracted backlinks. The strategy also improved keyword relevance across search results.

Results

Core keywords gained 2,517 positions in Google rankings, and organic sessions grew by 38.66%. The dealership’s local visibility and customer reach expanded dramatically.

I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.

Vice President & Partner

Southwest Motors

Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.

With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.

Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.

With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.

Challenge

Our strategy turned visibility into growth. We saw how competitors captured top positions with a local market analysis. Then we created a localized SEO and PR campaign to expand Southwest Motors’ digital footprint.

The goal was simple: dominate local search, drive qualified traffic, and keep customers walking through the doors.

Challenge

Southwest Motors already had a strong offline presence. But it lacked visibility online. None of their local keywords were ranking on Google’s first page despite being a trusted name in Colorado. The result was a digital gap between their brand recognition and actual customer discovery.

Competitors with smaller inventories were appearing ahead of the brand in search. They were capturing all the attention and leads. Even the best dealership could remain hidden without a focused local SEO strategy. Act Bold set out to make sure that didn’t happen. We knew visibility was more than just rankings. It was about driving real customers to their lot. We set the stage for measurable, lasting growth by combining local insight with precision SEO.

Solution

Local Digital PR and Authority Building

We built a custom digital PR campaign centered on local relevance and trust. We helped Southwest Motors gain the backlinks and visibility needed to move up in rankings by earning coverage from regional outlets, automotive blogs, and local business directories. Each placement was strategic. They targeted high-authority sources that aligned with the brand’s market and audience. The result was stronger local recognition and a surge in credible referral traffic.

SEO Optimization and Keyword Growth

After the PR foundation was in place, we refined on-page SEO. We also optimized core service pages for high-intent local keywords. The strategy emphasized precision by balancing technical improvements with content updates that resonated with real customers. The dealership’s keyword rankings climbed by thousands of positions within months. That led to steady increases in traffic and engagement. Every metric pointed to one thing: sustainable growth fueled by smart, consistent optimization.

Results

Dominating Local Search, the Bold Way

The impact was immediate and measurable.

Southwest Motors gained 2,517 total keyword positions in Google rankings. They exceeded expectations with a 38.66% increase in organic sessions year over year. The improvements fueled higher engagement, stronger local visibility, and more qualified customer inquiries. What started as a push for rankings became a long-term engine for growth, one driven by strategy, precision, and the power of bold execution.Local Strength. National Visibility. The Bold Way.