/case studies
Poly and Bark
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Organic Revenue
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Poly & Bark is a modern furniture brand that redefines comfort and craftsmanship with timeless design and accessible luxury.
Poly & Bark is known for its clean aesthetics and elevated quality, It blends style and substance in every piece, from sofas to sectionals and more. The brand’s digital performance told a different story.
While growth in keyword rankings was promising, the site’s link profile and keyword targeting lacked focus. Competing across too many terms diluted authority and impact. Act Bold partnered with Poly & Bark to streamline its SEO approach and strengthen link equity. Together, we built sustainable momentum that matched Poly & Bark’s upward trajectory.
While growth in keyword rankings was promising, the site’s link profile and keyword targeting lacked focus. Competing across too many terms diluted authority and impact. Act Bold partnered with Poly & Bark to streamline its SEO approach and strengthen link equity. Together, we built sustainable momentum that matched Poly & Bark’s upward trajectory.
Live site
Challenge
Poly & Bark ranked for hundreds of keywords. But few of them effectively converted. A scattered SEO strategy made it harder to gain traction in competitive furniture markets.
Solution
We narrowed the keyword set to high-value targets. We also focused on link-building precision. The goal was depth over breadth. We amplified what worked and cut through the noise.
Results
Organic sessions grew by 78%. Keyword visibility likewise improved for key product terms. Revenue lifted by more than 6%, while the brand regained authority in its niche.
Poly and Bark
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Challenge
Our strategy was quality over quantity. To help Poly & Bark reach its goals, we aimed to build relevance, authority, and visibility one strong link at a time.
Our strategy was quality over quantity. To help Poly & Bark reach its goals, we aimed to build relevance, authority, and visibility one strong link at a time.
Act Bold helped Poly & Bark capture long-term growth without overstretching resources or audience focus by consolidating keyword targets and improving domain authority.
Act Bold helped Poly & Bark capture long-term growth without overstretching resources or audience focus by consolidating keyword targets and improving domain authority.
Challenge
Poly & Bark had already built a trusted reputation for modern, affordable furniture, but its SEO footprint was stretched thin. Competing across too many keywords weakened performance and diluted authority. Link-building efforts were inconsistent, making it difficult to strengthen rankings for the brand’s most profitable terms.
As competitors dominated category-level searches, Poly & Bark’s organic reach stalled. The challenge wasn’t brand strength – it was search strategy. Act Bold identified that success meant going narrower and deeper. By focusing on fewer, high-impact keywords, the team could build lasting authority and rank where it mattered most. The renewed focus also created space for long-term scalability, setting the stage for sustainable organic growth.
As competitors dominated category-level searches, Poly & Bark’s organic reach stalled. The challenge wasn’t brand strength – it was search strategy. Act Bold identified that success meant going narrower and deeper. By focusing on fewer, high-impact keywords, the team could build lasting authority and rank where it mattered most. The renewed focus also created space for long-term scalability, setting the stage for sustainable organic growth.
Solution
Keyword Precision and Link Authority
Act Bold started off by refining the keyword map to focus on core product terms that had measurable ROI. We built a link strategy around these focal points. There, we targeted high-authority publications, design outlets, and industry resources. The concentrated effort helped solidify category dominance. It also steadily improved visibility for top-tier keywords. Every move was intentional. Each was crafted to elevate trust signals and position Poly & Bark as a leading name in modern furniture search results.
Growth and SEO
Once our foundation was in place, we focused on link diversification and long-term keyword expansion. The campaign balanced consistency with flexibility by continuously analyzing ranking data and refining outreach. Each link served a purpose. They strengthened credibility, fueled engagement, and aligned perfectly with Poly & Bark’s refined digital goals. Ultimately, the steady momentum built a durable framework for scalable growth alongside ongoing performance gains.
Act Bold started off by refining the keyword map to focus on core product terms that had measurable ROI. We built a link strategy around these focal points. There, we targeted high-authority publications, design outlets, and industry resources. The concentrated effort helped solidify category dominance. It also steadily improved visibility for top-tier keywords. Every move was intentional. Each was crafted to elevate trust signals and position Poly & Bark as a leading name in modern furniture search results.
Growth and SEO
Once our foundation was in place, we focused on link diversification and long-term keyword expansion. The campaign balanced consistency with flexibility by continuously analyzing ranking data and refining outreach. Each link served a purpose. They strengthened credibility, fueled engagement, and aligned perfectly with Poly & Bark’s refined digital goals. Ultimately, the steady momentum built a durable framework for scalable growth alongside ongoing performance gains.
Results
Focused Strategy. Expanding Impact.
Measurable signals pointed upward, indicating the strategy worked as intended.
Organic sessions climbed by 78%, and Poly & Bark’s top keywords rose in visibility across major search categories. Purchase event rates fluctuated during optimization. But revenue still increased 6%. That marked a strong return from a lean, targeted approach. Poly & Bark’s digital presence now reflects the same craftsmanship and care that define its furniture line: refined, intentional, and built to last.
Focused. Refined. Built the Bold Way.
Focused. Refined. Built the Bold Way.
Organic Sessions
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Organic Revenue
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Organic Sessions
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Organic Revenue
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