/case studies
Ooly
Organic sessions
+ 0 %
Transactions increased
+ 0 %
Revenue grew
+ 0 %
OOLY brings creativity to life. Its colorful pens, notebooks, and art supplies spark kids' and adults' imaginations.
When their website migration caused a steep drop in organic traffic, OOLY needed a fast,
strategic recovery. Search visibility fell and conversions slowed. Legacy links pointed to pages
that no longer existed. The creative brand behind such lively stationery needed an equally
creative digital solution.
OOLY partnered with Act Bold to restore visibility and performance. We helped with this effort through a data-driven approach. By diagnosing technical SEO gaps and rebuilding link equity from the ground up, we helped the brand recover quickly. It even surpassed its pre-migration performance. The result was restored rankings along with measurable, long-term growth across every major performance metric.
OOLY partnered with Act Bold to restore visibility and performance. We helped with this effort through a data-driven approach. By diagnosing technical SEO gaps and rebuilding link equity from the ground up, we helped the brand recover quickly. It even surpassed its pre-migration performance. The result was restored rankings along with measurable, long-term growth across every major performance metric.
Live site
Challenge
OOLY’s website migration left a trail of broken legacy links and lost authority. The brand’s traffic
and keyword rankings declined. That limited their discoverability and sales.
Solution
Act Bold mapped outdated URLs to active, relevant pages. This preserved link equity and
redirected traffic. The strategy revived site health and reestablished OOLY’s authority.
Results
OOLY’s core keyword rankings increased by 1,359 positions. Organic sessions surged by 66%,
AND Transactions likewise grew 85%. The brand’s revenue soared by 137% year-over-year.
I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.
Vice President & Partner
Ooly
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Challenge
Act Bold tackled the OOLY challenge by aiming for precision and performance. We
identified link breaks, crawl inefficiencies, and missed SEO opportunities through a
comprehensive technical audit.
Act Bold tackled the OOLY challenge by aiming for precision and performance. We
identified link breaks, crawl inefficiencies, and missed SEO opportunities through a
comprehensive technical audit.
Our development and SEO teams implemented clean redirects, strengthened internal linking,
and stabilized the site’s architecture once the data was mapped.
Our development and SEO teams implemented clean redirects, strengthened internal linking,
and stabilized the site’s architecture once the data was mapped.
Challenge
The website migration had disrupted OOLY’s organic visibility. That caused major keyword and
traffic losses. Broken links from years of valuable backlinks now pointed to 404 errors. They
damaged user experience and domain trust. The creative energy that defined OOLY’s brand
was getting lost in the noise. It was time to bring it back where it belonged, front and center.
The brand’s colorful, engaging content wasn’t reaching its audience anymore. The decline threatened both eCommerce revenue and long-term brand growth without swift technical intervention. Act Bold knew the key was restoring the flow of link equity and rebuilding the digital foundation with accuracy and speed. Every redirect, every fix, and every insight moved OOLY one step closer to reclaiming its online momentum.
The brand’s colorful, engaging content wasn’t reaching its audience anymore. The decline threatened both eCommerce revenue and long-term brand growth without swift technical intervention. Act Bold knew the key was restoring the flow of link equity and rebuilding the digital foundation with accuracy and speed. Every redirect, every fix, and every insight moved OOLY one step closer to reclaiming its online momentum.
Solution
Technical SEO and Link Recovery
Our team started by tracing every broken legacy link. We uncovered where authority had been lost. We mapped and redirected thousands of URLs to their most relevant live destinations using data-driven analysis. The process preserved the brand’s link history as it stabilized ranking positions and let search engines properly reindex the site. Each step was handled with precision. That way no recovery opportunity was missed. The result was a cleaner and stronger digital foundation that was ready to scale.
Performance Optimization and Monitoring
Once redirects were complete, we optimized site performance. We also continued to monitor keyword recovery. With continuous analytics tracking, we were able to identify ranking gains and refine content around high-performing categories. OOLY’s digital visibility exceeded its pre- migration benchmarks within months. The site began to move faster and load smoother. It now performed at a higher-than-ever level. What started out as recovery evolved into a long-term framework for sustainable success.
Our team started by tracing every broken legacy link. We uncovered where authority had been lost. We mapped and redirected thousands of URLs to their most relevant live destinations using data-driven analysis. The process preserved the brand’s link history as it stabilized ranking positions and let search engines properly reindex the site. Each step was handled with precision. That way no recovery opportunity was missed. The result was a cleaner and stronger digital foundation that was ready to scale.
Performance Optimization and Monitoring
Once redirects were complete, we optimized site performance. We also continued to monitor keyword recovery. With continuous analytics tracking, we were able to identify ranking gains and refine content around high-performing categories. OOLY’s digital visibility exceeded its pre- migration benchmarks within months. The site began to move faster and load smoother. It now performed at a higher-than-ever level. What started out as recovery evolved into a long-term framework for sustainable success.
Results
Creative Growth. Technical Precision. Measurable Wins.
The transformation spoke for itself.
OOLY’s core keyword rankings increased by 1,359 positions post-engagement. Organic
sessions grew by 66%, transactions by 85%, and revenue by an astounding 137% year-over-
year. What started out as a recovery turned into a breakthrough. OOLY’s playful brand and Act
Bold’s strategic precision turned a technical setback into one of the company’s strongest digital
growth stories.
Performance Restored. Growth Reimagined. The Bold Way.
Performance Restored. Growth Reimagined. The Bold Way.
Organic sessions
0 %
Revenue grew
0 %
Transactions increased
0 %
Organic sessions
0 %
Transactions increased
0 %
Revenue grew
0 %
It’s Our Business To
Get Proven Results
Drop us a line if you’d like us to build something great together.
Address
125 NE 32nd Street, Suite E1
Miami, Florida 33137
Call us
Drop us a line
