/case studies

Music Notes

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Revenue Growth

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Music Notes is the world’s largest online retailer and publisher of digital sheet music since it opened in 1998.

The brand had scale, but not the search visibility to match its reputation. Organic traffic had leveled off. Technical inefficiencies buried valuable pages deep in search results. Act Bold stepped in to rebuild authority and strengthen search performance. We unlocked the visibility the brand had earned.

To reclaim top rankings and dominate key music-related searches, Music Notes partnered with Act Bold for a full SEO overhaul. Our objective was clear: refine the site’s structure, optimize every page for intent, and raise the company’s status to the undisputed leader in digital sheet music. Our efforts set the stage for long-term, measurable growth that performs.

Live site

Challenge

MusicNotes was a leader in its space, but buried in search results. Technical SEO issues, unoptimized metadata, and poor URL structure limited how search engines ranked its pages.

Solution

Act Bold implemented a complete SEO and on-page optimization strategy. We rewrote tags and improved site architecture. We also balanced keywords to fuel steady growth.

Results

Organic traffic skyrocketed, while revenue surged. The site reclaimed top results for competitive music-related searches. Plus, it saw sustained gains in both visibility and transactions.

Act Bold Media Group employs sound overall strategy and industry best practices for website optimization. They compiled a list of items to fix, made all necessary changes, and have published several articles. The team is open to conversation and provides excellent communication with biweekly calls.

Director of Marketing

Music Notes

Testimonial

yes

Our strategy was built to boost the brand’s authority and its search presence. Every change strengthened its credibility, its visibility, and its long-term organic performance.

Act Bold turned Music Notes into a search engine powerhouse. Every update strengthened the brand’s digital footprint. It elevated the site over its competitors and positioned it for long-term growth.

Our strategy was built to boost the brand’s authority and its search presence. Every change strengthened its credibility, its visibility, and its long-term organic performance.

Challenge

Despite being a household name in sheet music, Music Notes struggled to stand out in search. The site’s backend was cluttered with unoptimized HTML tags and fragmented URL structures, along with outdated metadata. Pages ranked inconsistently. That left valuable content undiscovered.

Search engines couldn’t efficiently crawl the site, limiting visibility even for high-performing products. The challenge wasn’t content, it was accessibility. Pages that should have ranked for core keywords were hidden beneath outdated code and unoptimized structures. Our mission was to restructure, refine, and rebuild the technical foundation. So, every page would perform as powerfully as the brand. The solution needed to do more than fix errors. It had to future-proof the site for continuous growth and evolving search standards.

Solution

Challenge

Technical Optimization and SEO

Act Bold overhauled Music Notes’ on-site SEO from the ground up. We rebuilt URL structures for the creation of a clean hierarchy, we optimized both H1 and H2 tags, and we rewrote metadata so it matched the website’s target queries. Image optimization plus improved crawl paths gave Google a clear map of the site’s relevance, as well as its depth. The end result was stronger keyword targeting and faster indexing. Indeed, Music Notes achieved greater authority in ranking for search results.

Solution

Content and Brand Growth

With the technical foundation secured, our team at Act Bold focused on optimizing page copy and HTML throughout the Music Notes website. Thousands of pages were rewritten to improve readability and consistency, as well as SEO alignment. Each improvement boosted search performance. It successfully elevated the brand’s user engagement. Once optimized, the brand’s site saw immediate growth in both organic traffic and revenue. It was a reflection of clarity meeting creativity.

Results

SEO Success in Perfect Harmony

The transformation was measurable and enduring.

The results truly spoke for themselves. Music Notes achieved an incredible 120% lift in organic traffic. They also saw a 147% surge in revenue and a 144% jump in transactions. Keyword rankings soared past 115,000, placing the brand in the top two results for major music-related searches. The company’s digital performance now mirrors its industry dominance, with visibility and total revenue that continue to rise.

Ranked Higher. Optimized the Bold Way.