/case studies
ML Furs
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
ML Furs is a luxury fashion retailer that specializes in fine furs and designer outerwear.
ML Furs’ goal was clear: boost visibility and drive qualified traffic while increasing sales with smarter SEO and paid media strategies. As a luxury brand competing in an upscale market, they needed a digital presence that embodied the same level of sophistication as their products.
Act Bold stepped in to drive the performance of ML Furs with a tailored approach that integrated search optimization, referral partnerships, and data-driven decision-making. The result was measurable growth in organic rankings, enhanced click-through rates, and a tangible increase in referral sales and traffic to power long-term growth and increased brand authority.
Act Bold stepped in to drive the performance of ML Furs with a tailored approach that integrated search optimization, referral partnerships, and data-driven decision-making. The result was measurable growth in organic rankings, enhanced click-through rates, and a tangible increase in referral sales and traffic to power long-term growth and increased brand authority.
Live site
Challenge
ML Furs struggled with seasonal sales drops and low year-round visibility. Outdated SEO practices and weak online authority made it difficult to capture high-intent luxury shoppers.
Solution
Act Bold enhanced technical SEO, optimized structured data, and launched a PR outreach campaign that earned high-quality backlinks and expanded brand reach.
Results
Organic traffic and revenue grew by triple digits, engagement improved across channels, and ML Furs secured lasting visibility in luxury fashion search results.
I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.
Vice President & Partner
ML Furs
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Challenge
Our outreach and content strategy focused on building brand authority and relevance in the luxury fashion and fur niche.
Our outreach and content strategy focused on building brand authority and relevance in the luxury fashion and fur niche.
By creating curated content around fur craftsmanship, ski luxury, and fashion trends, we increased referral traffic and strengthened backlinks. That helped ML Furs climb in search performance.
By creating curated content around fur craftsmanship, ski luxury, and fashion trends, we increased referral traffic and strengthened backlinks. That helped ML Furs climb in search performance.
Challenge
ML Furs built its reputation on luxury craftsmanship. But it faced a challenge that most seasonal retailers know well: winter success and summer silence. Based in Denver, their high-end outerwear depended on cold weather. That left revenue flat during off-peak months. The brand needed a way to turn seasonal demand into steady, year-round performance.
To make that happen, Act Bold set out to expand ML Furs’ digital presence beyond winter fashion searches. With competition fierce and the target audience limited, we made SEO the foundation of the strategy. We refined keywords, increased visibility, and built credibility with the right luxury audience. The goal was clear: keep ML Furs relevant 12 months a year and visible where it mattered most. By boosting awareness and engagement during the off-season, we helped transform a seasonal brand into a consistent digital performer.
To make that happen, Act Bold set out to expand ML Furs’ digital presence beyond winter fashion searches. With competition fierce and the target audience limited, we made SEO the foundation of the strategy. We refined keywords, increased visibility, and built credibility with the right luxury audience. The goal was clear: keep ML Furs relevant 12 months a year and visible where it mattered most. By boosting awareness and engagement during the off-season, we helped transform a seasonal brand into a consistent digital performer.
Solution
SEO and Technical Optimization
After an in-depth discovery phase, Act Bold identified that ML Furs needed a stronger foundation for visibility. We developed a technical and off-site SEO strategy designed to capture high-intent traffic and improve organic performance. Our team optimized microdata, including product availability, pricing, attributes, and customer reviews to enhance search accuracy and relevance. The result was a noticeable jump in click-through rates and higher rankings for luxury fashion and fur-related searches.
PR and Brand Authority
We launched a targeted outreach campaign to high-authority fashion blogs in luxury and mountain lifestyle markets to strengthen recognition and credibility. Each collaboration generated authentic review, organic backlinks, and the kind of genuine brand conversations that fueled awareness among new audiences. Combined with our SEO efforts, these placements created branded, relevant links to product and category pages. They turned ML Furs from a niche winter retailer into a trusted name among fashion enthusiasts year-round.
After an in-depth discovery phase, Act Bold identified that ML Furs needed a stronger foundation for visibility. We developed a technical and off-site SEO strategy designed to capture high-intent traffic and improve organic performance. Our team optimized microdata, including product availability, pricing, attributes, and customer reviews to enhance search accuracy and relevance. The result was a noticeable jump in click-through rates and higher rankings for luxury fashion and fur-related searches.
PR and Brand Authority
We launched a targeted outreach campaign to high-authority fashion blogs in luxury and mountain lifestyle markets to strengthen recognition and credibility. Each collaboration generated authentic review, organic backlinks, and the kind of genuine brand conversations that fueled awareness among new audiences. Combined with our SEO efforts, these placements created branded, relevant links to product and category pages. They turned ML Furs from a niche winter retailer into a trusted name among fashion enthusiasts year-round.
Results
Luxury Growth, Measurable Impact
The transformation was undeniable.
ML Furs saw an incredible 40% boost in organic traffic, an astounding 101% rise in organic revenue, and a significant 7% increase in overall transactions. Those gains extended well beyond analytics. They reflected sustained visibility and improved trust, not to mention stronger customer loyalty. What began as a seasonal brand now drives measurable performance year-round. Act Bold’s data-driven strategy turned short-term wins into lasting growth.
Proven Performance. Built the Bold Way.
Proven Performance. Built the Bold Way.
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
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