/case studies
MGM Grand
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
MGM Grand is the standard for world-class luxury and entertainment in the heart of Las Vegas.
With its massive digital footprint and fierce hospitality and entertainment competition, MGM Grand needed a marketing plan that could match its scale and prestige. Strengthening organic visibility and converting site visitors into loyal guests was the objective.
Act Bold and MGM Grand joined forces to develop a unified digital strategy that delivered quantifiable results. Our strategy maximized visibility across all search channels with precision analytics and advanced conversion rate optimization. The results were higher engagement and more conversions among target audiences. The brand’s energy and excellence were matched by an improved online experience.
Act Bold and MGM Grand joined forces to develop a unified digital strategy that delivered quantifiable results. Our strategy maximized visibility across all search channels with precision analytics and advanced conversion rate optimization. The results were higher engagement and more conversions among target audiences. The brand’s energy and excellence were matched by an improved online experience.
Live site
Challenge
MGM Grand needed a cutting-edge digital solution that matched its iconic reputation. High bounce rates and limited on-site engagement indicated visitors simply weren’t connecting with the content or experience.
Solution
Act Bold conducted extensive user testing, heatmaps, and A/B split campaigns to define precisely how visitors were interacting with the site and where friction points were in their navigation.
Results
The statistics tell it all. Our data-driven efforts led to a 25% increase in the conversion rate, a 50% jump in total clicks, and a 15% boost in time spent on site.
I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.
Vice President & Partner
MGM Grand
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.
With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.
Challenge
We focused on understanding how users engaged with MGM Grand’s digital presence and what encouraged them to take action.
We focused on understanding how users engaged with MGM Grand’s digital presence and what encouraged them to take action.
Through user testing, heatmaps, and A/B split campaigns, we identified what spoke to customers. The insights led to a more user-focused, conversion-oriented design that welcomed visitors to discover, engage, and book their unforgettable adventures and fantasy holidays.
Through user testing, heatmaps, and A/B split campaigns, we identified what spoke to customers. The insights led to a more user-focused, conversion-oriented design that welcomed visitors to discover, engage, and book their unforgettable adventures and fantasy holidays.
Challenge
MGM Grand’s brand power wasn’t translating to digital performance. With a reputation as a premier destination, the site struggled to retain visitors. Conversion was down, user sessions were short, and traffic wasn’t turning into bookings. Visibility wasn’t the issue. Connection was.
To turn interest to action, Act Bold dug into user behavior through heatmaps, testing, and analytics. We analyzed how visitors interacted with the site, what caught their attention, and where they dropped off. Based on that data, we discovered opportunities to revamp the user experience, make the site more user-friendly, and convert browsing into booking. The goal was obvious: keep visitors on the page longer with effortless navigation and make every click worthwhile.
To turn interest to action, Act Bold dug into user behavior through heatmaps, testing, and analytics. We analyzed how visitors interacted with the site, what caught their attention, and where they dropped off. Based on that data, we discovered opportunities to revamp the user experience, make the site more user-friendly, and convert browsing into booking. The goal was obvious: keep visitors on the page longer with effortless navigation and make every click worthwhile.
Solution
User Insight and Testing
Act Bold started with deep behavioral analysis. We wanted to understand how visitors navigated MGM Grand’s digital ecosystem. Then we launched comprehensive user testing and A/B split campaigns to collect real feedback and uncover any friction points in the overall booking experience. Data revealed clear opportunities to streamline the conversion pathway and improve key content’s visual hierarchy. These insights became the blueprint for smarter design. That elevated performance across all digital touch points.
Heatmaps and Behavior Analytics
Next, we used advanced heatmap tracking across mgmgrand.com and mlife.com to see real-time engagement. We monitored clicks, scroll depth, and cursor movement so we could pinpoint where users focused and where they dropped off. With that clarity, our team refined the site layout, repositioned calls to action, and prioritized what mattered most. We helped create a more intuitive and conversion-focused experience built around how users actually interact online.
Act Bold started with deep behavioral analysis. We wanted to understand how visitors navigated MGM Grand’s digital ecosystem. Then we launched comprehensive user testing and A/B split campaigns to collect real feedback and uncover any friction points in the overall booking experience. Data revealed clear opportunities to streamline the conversion pathway and improve key content’s visual hierarchy. These insights became the blueprint for smarter design. That elevated performance across all digital touch points.
Heatmaps and Behavior Analytics
Next, we used advanced heatmap tracking across mgmgrand.com and mlife.com to see real-time engagement. We monitored clicks, scroll depth, and cursor movement so we could pinpoint where users focused and where they dropped off. With that clarity, our team refined the site layout, repositioned calls to action, and prioritized what mattered most. We helped create a more intuitive and conversion-focused experience built around how users actually interact online.
Results
Performance That Redefined Engagement
The numbers told the story.
MGM Grand impressively achieved a 25% increase in conversion rate, a 50% surge in total clicks, and a 15% boost in time on site. Those improvements translated into more bookings, deeper engagement, and a seamless user journey that kept visitors exploring longer. The data confirmed what the strategy promised – stronger performance built on real user behavior. Our bold, data-driven approach transformed insights into measurable success and set a new digital benchmark for hospitality excellence.
Proven Performance. Built the Bold Way.
Proven Performance. Built the Bold Way.
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
Organic
Traffic
Traffic
0 %
Organic
Revenue
Revenue
0 %
Non-branded
Conversions
Conversions
0 %
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