/case studies
LaBelle Perfumes
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LaBelle Perfumes is a luxury fragrance retailer known for its wide selection of designer and niche scents.
The brand built a loyal following with a combination of elegance, authenticity, and value. Its curated approach and deep industry relationships made it a trusted source for perfume lovers worldwide. Customers rely on LaBelle for variety and guidance discovering their next signature scents.
LaBelle Perfumes was losing digital traction despite its strong reputation. Year-over-year performance declined across every channel. Organic visibility failed to reflect the brand’s scale or legacy. LaBelle brought Act Bold in to revitalize growth. We did so with strategic site restructuring and data-driven SEO. We also created a refined user experience designed to convert high-intent visitors into paying customers.
LaBelle Perfumes was losing digital traction despite its strong reputation. Year-over-year performance declined across every channel. Organic visibility failed to reflect the brand’s scale or legacy. LaBelle brought Act Bold in to revitalize growth. We did so with strategic site restructuring and data-driven SEO. We also created a refined user experience designed to convert high-intent visitors into paying customers.
Live site
Challenge
LaBelle Perfumes faced declining visibility and engagement. Organic sessions and conversions lagged behind competitors. That limited the brand’s reach among online shoppers.
Solution
Act Bold introduced a refined navigation structure. We also rebuilt SEO foundations to align with user intent. A new “Scent Types” menu helped customers explore products more intuitively.
Results
Organic sessions surged 464%, and revenue rose 140%. LaBelle Perfumes regained momentum and authority. It set out on a path to long-term growth.
LaBelle Perfumes
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Challenge
Our targeted approach focused on simplifying discovery and maximizing conversion opportunities.
Our targeted approach focused on simplifying discovery and maximizing conversion opportunities.
Act Bold re-engineered the site to effortlessly guide users through scent categories. The results were stronger engagement and improved keyword rankings, as well as sales growth that reflected the brand’s prestige.
Act Bold re-engineered the site to effortlessly guide users through scent categories. The results were stronger engagement and improved keyword rankings, as well as sales growth that reflected the brand’s prestige.
Challenge
LaBelle’s website had expanded over time without a clear content or navigation strategy. As new products were added, older categories became buried. It became difficult for visitors to browse – or for search engines to properly index. The site struggled to connect users with what they wanted most despite a rich catalog of designer fragrances.
Traffic dropped, session durations shortened, and bounce rates rose. The issue wasn’t branding. It was structure. Act Bold saw how improving accessibility and reorganizing content around customer intent was the key to recovery. The site needed a cleaner, more intuitive framework to guide shoppers toward relevant collections and bestsellers. The goal was to make LaBelle Perfumes’ site as effortless to navigate as it is inspiring to shop.
Traffic dropped, session durations shortened, and bounce rates rose. The issue wasn’t branding. It was structure. Act Bold saw how improving accessibility and reorganizing content around customer intent was the key to recovery. The site needed a cleaner, more intuitive framework to guide shoppers toward relevant collections and bestsellers. The goal was to make LaBelle Perfumes’ site as effortless to navigate as it is inspiring to shop.
Solution
Navigation and Content
Our team reimagined the site’s top navigation. We prioritized user behavior and high-value categories. The addition of “Scent Types” created a clear, sensory-driven path to discovery. This let customers explore fragrances by mood, style, and experience. The structure boosted engagement while it improved crawl depth and internal linking for stronger SEO performance. The new layout turned browsing into a guided experience, one that matched the brand’s sophistication.
Technical Enhancements and Continuous Refinement
We reinforced LaBelle’s digital foundation with optimized metadata, improved product schema, and tighter page-speed performance. With continuous analytics monitoring, we identified real-time adjustments to strengthen keyword targeting and elevate the overall purchase process. Every change was made to convert interest into intent… and intent into sales. The improvements helped deliver a smoother, faster site – one that encouraged shoppers to explore longer and buy more confidently.
Our team reimagined the site’s top navigation. We prioritized user behavior and high-value categories. The addition of “Scent Types” created a clear, sensory-driven path to discovery. This let customers explore fragrances by mood, style, and experience. The structure boosted engagement while it improved crawl depth and internal linking for stronger SEO performance. The new layout turned browsing into a guided experience, one that matched the brand’s sophistication.
Technical Enhancements and Continuous Refinement
We reinforced LaBelle’s digital foundation with optimized metadata, improved product schema, and tighter page-speed performance. With continuous analytics monitoring, we identified real-time adjustments to strengthen keyword targeting and elevate the overall purchase process. Every change was made to convert interest into intent… and intent into sales. The improvements helped deliver a smoother, faster site – one that encouraged shoppers to explore longer and buy more confidently.
Results
Elegant performance proven by data.
The LaBelle Perfumes transformation spoke for itself. They saw organic sessions climb 464% and revenue soar 140%. The long-term gains were undeniable even if purchase event rates temporarily dipped during the restructuring. The brand’s refreshed navigation and SEO strategy created a straightforward path from curiosity to conversion. Thanks to Act Bold’s optimization, LaBelle Perfumes now performs online with the same sophistication that defines its name.
Refined. Restored. Built the Bold Way.
Refined. Restored. Built the Bold Way.
Organic Sessions
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Organic Revenue
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Organic Sessions
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Organic Revenue
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