/case studies

Grab A Gun

organic traffic

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Transactions increased

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Keyword Visibility

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Keyword Visibility

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Grab A Gun is a growing eCommerce retailer that specializes in firearms and tactical gear, but it wasn’t seeing results.

The company needed to expand its organic visibility and boost online conversions. The goal was to strengthen keyword rankings across high-value product categories. They required a strategy that would deliver measurable growth fast in a highly regulated and competitive space.

Act Bold took on the challenge with precision and performance at the forefront. We transformed generic manufacturer descriptions into optimized, conversion-driven content. Through smart SEO and targeted PR, we helped Grab A Gun build authority and drive awareness as it grew its reach with results that continue to scale.

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Challenge

Grab A Gun had the inventory and market potential, but it lacked visibility and engagement online. Manufacturer-supplied product copy offered no SEO value.

Solution

Act Bold created SEO-rich product descriptions and launched a digital PR campaign to boost reach, trust, and brand awareness within the firearms community.

Results

Organic traffic increased by 75%, organic revenue grew by 12%, and transactions rose 7%. Results proved that precision optimization drives measurable growth.

I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.

Vice President & Partner

Grab A Gun

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With a customized outreach strategy, our Act Bold team targeted firearm enthusiasts and industry bloggers to increase visibility and authority.

We both elevated the brand’s reputation and expanded its organic footprint across key markets. Grab A Gun experienced a surge in keyword rankings, engagement, and – most importantly – brand recognition.

With a customized outreach strategy, our Act Bold team targeted firearm enthusiasts and industry bloggers to increase visibility and authority.

Challenge

Before partnering with Act Bold, Grab A Gun relied on manufacturer-written descriptions that lacked originality and keywords, not to mention relevance. Search engines viewed the content as duplicate for no ranking advantage. Visibility thus remained low, and customers often discovered competitors first.

The lack of unique product content also weakened the brand’s authority in a trust-sensitive industry. To drive growth, Grab A Gun needed more than optimization. It needed identity. We rewrote every product page with engaging, keyword-centric descriptions that connected with real buyers. It also met SEO best practices. That formed a foundation for higher rankings and stronger conversions across the site. Each update reinforced credibility. They helped the brand stand out in one of the most competitive eCommerce markets.

Solution

Challenge

SEO and Content Optimization

Act Bold rebuilt Grab A Gun’s content from the ground up. We created fresh, keyword-driven product descriptions that were tailored for both relevance and compliance. They covered firearms, gear, and accessories. Each rewrite focused on user intent and search precision. The result was a content library that fueled over 2,000 new keyword rankings and significantly improved organic traffic. The refreshed structure gave every product page a stronger voice and a measurable impact on both visibility and conversion.

Solution

Digital PR and Brand Exposure

With SEO stabilized, our team launched a PR campaign to build reach and authenticity. We partnered with gun enthusiasts and bloggers to provide products they could test and review online. These real-world endorsements drove social buzz and referral traffic. They boosted brand credibility. The strategy turned customers into advocates… and advocates into lasting visibility. Each collaboration extended the brand’s presence into new communities for deeper trust and engagement.

Results

Targeted Strategy. Measurable Gains.

The campaign transformed Grab A Gun’s digital performance.

Organic traffic rose by 75%, transactions increased 7%, and revenue grew more than 12%. Keyword visibility expanded across high-intent categories. The brand emerged as a trusted name among firearm enthusiasts. Act Bold combined creative outreach with precise SEO to deliver growth that compounds year after year. The campaign proved that a strategic focus and authentic engagement could turn a niche retailer into a dominant industry force.

Precision. Power. Growth the Bold Way.