/case studies

Cobra

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Cobra Electronics is a leader in driver awareness and communication systems, offering smart driving solutions.

Cobra faced a critical challenge despite its strong brand reputation. Year-over-year conversions and revenue had steadily declined. Underperforming pages and outdated URLs weighed down the site. They diluted SEO authority and slowed conversion potential.

Act Bold stepped in to uncover the problem. We rebuilt performance from the ground up. We eliminated “dead-weight” content and restored site efficiency. Then we focused authority where it mattered most through a comprehensive landing page audit and smart use of 301 redirects. The results were leaner pages, higher conversions, and measurable revenue growth that outpaced all expectations.

Live site

Challenge

Cobra’s website had too many outdated and low-performing pages. They weakened authority and conversion rates. The clutter made it harder to focus on the high-value content.

Solution

Act Bold conducted a complete landing page audit. We removed non-performing URLs. We also implemented precise 301 redirects to streamline traffic flow and strengthen site relevance.

Results

Core keyword rankings rose by 609 positions. Conversion rates nearly doubled and transactions increased by 63%. Revenue climbed an incredible year-over-year 137%.

I am so very pleased with ActBold and their SEO strategy. The are helping us rank for keywords we never knew existed. Their attention to detail and communication are superb – Highly recommended.

Vice President & Partner

Cobra

Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.

With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.

Our customized outreach strategy targeted the firearm industry to increase the client’s brand awareness and social buzz.

With two successfully run campaigns, our pr and seo efforts ultimately helped the client achieve their organic search goals.

Challenge

We set the goal to rebuild performance with clarity and precision. We analyzed every page to determine its value. Then we identified the content that drove conversions and what held the site back.

We removed unnecessary pages, applied smart redirects, and reinforced technical SEO signals. This preserved authority. The outcome was a faster, more focused site.

Challenge

Cobra’s website had really grown over time without any clear consolidation. It left behind pages that added little value. They simply diluted performance metrics. Organic sessions were slipping. The conversion funnel also was weighed down by low-quality traffic.

This wasn’t a visibility issue. It was an efficiency issue. The site’s structure had outgrown its ability to be effective. The decline in conversions made that much clear. Cobra needed a streamlined experience. The brand required something that turned visitors into customers. Every redirect mattered. The fix had to balance precision, performance, and user intent. So, it could rebuild momentum without losing traction.

Solution

Landing Page Optimization and Streamlining

Our team performed a complete audit of all landing pages. We identified weak spots and areas of opportunity. Underperforming pages were removed. 301 redirects were applied to reclaim lost equity. The focus shifted toward high-performing pages that aligned with Cobra’s strongest keywords and products. That gave users a cleaner, faster path to purchase.

Conversion Growth and Site Performance

With dead weight gone, Cobra felt an immediate impact. We then refined calls to action and improved on-page flow. We restructured navigation to reduce friction in the buying journey. The result was a higher conversion rate and stronger engagement. It became a site that performed as powerfully as the brand’s products. Every improvement was intentional: built to keep users engaged longer and drive them toward confident purchase decisions.

Results

Precision That Drove Real Performance

The campaign delivered measurable impact across every key metric.

Cobra’s core keyword rankings improved by 609 positions overall. Conversion rates also surged by 95%. Transactions rose by 62% and year-over-year revenue skyrocketed 137%. Even with a slight drop in sessions from pruning low-value pages, the site’s efficiency and ROI dramatically climbed. Act Bold’s focused approach turned less into more. We proved that precision wins over volume every time.