/case studies
Antique Farmhouse
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Antique Farmhouse is a high-end online boutique with curated home decor and vintage-inspired furnishings.
Antique Farmhouse built its business on authenticity and timeless appeal. The brand’s collections mix rustic charm with modern sophistication. It’s perfect for homeowners who require statement pieces that are personal and lasting. That same focus had to be carried through to the company’s online presence.
Antique Farmhouse stalled on organic growth while boasting strong brand awareness. Achieving No. 1 ranking wasn’t enough. The brand wanted to dominate non-branded search and convert new customers. That’s where Act Bold stepped in. We sharpened up the plan, refined keyword targeting, and strengthened SEO building blocks to power long-term, measurable growth.
Antique Farmhouse stalled on organic growth while boasting strong brand awareness. Achieving No. 1 ranking wasn’t enough. The brand wanted to dominate non-branded search and convert new customers. That’s where Act Bold stepped in. We sharpened up the plan, refined keyword targeting, and strengthened SEO building blocks to power long-term, measurable growth.
Live site
Challenge
Antique Farmhouse had strong branded visibility but limited reach on non-branded search terms. Competing retailers were chipping away at keyword share in core categories.
Solution
Act Bold focused on a small, high-impact group of non-branded keywords. We improved authority and precision without spreading thin by refining SEO.
Results
Organic sessions increased by 45%, while revenue rose more than 25%. Antique Farmhouse saw top keyword rankings and grew new traffic streams that still convert today.
Working with Act Bold has been awesome. They really know their stuff and made SEO feel way less overwhelming. We saw a solid jump in traffic and rankings within a few months, and their team always kept us in the loop with clear updates.
Owner
Antique Farmhouse
Image
no
Challenge
Our keyword-first strategy targeted growth through precision over scale. We boosted visibility where it mattered most: high-intent searches that convert.
Our keyword-first strategy targeted growth through precision over scale. We boosted visibility where it mattered most: high-intent searches that convert.
We strengthened brand authority and expanded reach across discovery channels with unified SEO and AIO. It let us make sure Antique Farmhouse stayed visible to shoppers who were ready to buy.
We strengthened brand authority and expanded reach across discovery channels with unified SEO and AIO. It let us make sure Antique Farmhouse stayed visible to shoppers who were ready to buy.
Challenge
Antique Farmhouse was already a household name for farmhouse-inspired decor. But long-term success demanded more than brand recognition. Their goal was to maintain leadership on core branded searches. They also wanted to break into competitive non-branded spaces. They needed balance to protect what worked while pushing into untapped opportunities.
The challenge facing Antique Farmhouse was precision. Casting too wide a net would weaken the brand’s performance. They needed a refined, data-driven strategy – one that built sustainable momentum without sacrificing rankings – to stay ahead and convert. That goal required careful selection and consistent optimization. The brand needed a partner who could execute every detail with intention and focus.
The challenge facing Antique Farmhouse was precision. Casting too wide a net would weaken the brand’s performance. They needed a refined, data-driven strategy – one that built sustainable momentum without sacrificing rankings – to stay ahead and convert. That goal required careful selection and consistent optimization. The brand needed a partner who could execute every detail with intention and focus.
Solution
Keyword Strategy and Optimization
Act Bold isolated the non-branded search terms with the highest growth potential. We realigned metadata and refreshed category content. Then we optimized internal linking to direct authority where it mattered most. Every adjustment was deliberate. That way, search engines connected Antique Farmhouse’s products with new audiences… all while reinforcing their existing dominance. The refinements built a stronger search foundation that continued to drive measurable visibility.
AIO Integration and Ongoing Refinement
Our team synchronized SEO with AIO insights to identify content gaps and strengthen buyer pathways. We emphasized clean page structures, as well as relevance signals and intent-driven refinement that supported conversion. The result was sharper positioning across both branded and non-branded searches. The client also benefited from a framework that continues to scale without waning. Each iteration further improved engagement quality and long-term keyword stability.
Act Bold isolated the non-branded search terms with the highest growth potential. We realigned metadata and refreshed category content. Then we optimized internal linking to direct authority where it mattered most. Every adjustment was deliberate. That way, search engines connected Antique Farmhouse’s products with new audiences… all while reinforcing their existing dominance. The refinements built a stronger search foundation that continued to drive measurable visibility.
AIO Integration and Ongoing Refinement
Our team synchronized SEO with AIO insights to identify content gaps and strengthen buyer pathways. We emphasized clean page structures, as well as relevance signals and intent-driven refinement that supported conversion. The result was sharper positioning across both branded and non-branded searches. The client also benefited from a framework that continues to scale without waning. Each iteration further improved engagement quality and long-term keyword stability.
Results
Built to Last. Positioned to Lead.
The impact was clearly measurable.
Antique Farmhouse increased organic sessions by over 45%. Its revenue soared by 25%. The brand sustained its top-ranked keywords, and it grew new visibility across search. Engagement quality improved. Plus, the brand’s presence expanded beyond loyal repeat buyers. The overall campaign reinforced the company’s dominance in its niche. It proved that staying on top isn’t just about holding ground. It’s about leading the market forward.
Always Forward. Always Bold.
Always Forward. Always Bold.
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